[Edaily Reporter Kwon Oh Seok ] IlshinStone(007110)announced on the 26th that it has opened a new “Infinity Busan Showroom” on Dalmaji-gil in Haeundae-gu, Busan, an area densely populated with showrooms for high-end architectural finishing materials. (Photo courtesy of IlshinStone) The newly unveiled Infinity Busan Showroom is described as a space that showcases a premium lifestyle, featuring a sophisticated and comfortable exhibition environment. Customers can directly compare and experience full-scale products—ranging from large porcelain slabs to premium tiles of various sizes and engineered stone—all in one place. A key feature is the ability to see the products’ unique grandeur and distinctive veining (natural patterns) in person, which is difficult to appreciate through brochures or small sample chips alone. Cho Yong-cheol, CEO of IlshinStone, stated, “Through the Lifestyle Kitchen Zone at the Infinity Busan showroom, visitors can intuitively experience and simulate what a kitchen countertop or island will look like after installation.” He added, “Opening the Busan showroom following the one in Gangnam, Seoul, will once again demonstrate that IlshinStone is a leading company in domestic premium tile and stone trends.” Meanwhile, to celebrate the opening, the Infinity Busan showroom will be running various customer promotions through the end of this year. Visitors who sign the guestbook will receive a coffee coupon, and first-time buyers will be offered select items at special discounts of up to 50 percent.
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