[Edaily Reporter PARK MIN ] On the 27th, HANWHA INVESTMENT & SECURITIES assessed that while Hyundai Motor’s ( HyundaiMotor(005380)) plans for regional localization and profitability improvement in its mid- to long-term strategy have been specified, its blueprint for the future mobility business remains relatively general. However, the firm viewed the company’s decision to maintain or raise its 2030 sales and profitability targets positively, and consequently maintained its “Buy” investment rating and target price of 760,000 won.

Kim Seong-rae, an analyst at HANWHA INVESTMENT & SECURITIES, stated in a report published that day, “We believe the key themes emphasized at this ‘2026 CEO Investor Day’ (CID) were ‘regional localization’ and ‘business efficiency,’” adding, “As proposed last year, the company reaffirmed its 2030 sales target of 5.55 million units through the establishment of a regionally localized portfolio.”

Previously, HyundaiMotor presented regional localization and business efficiency as its core strategies at the “2026 CID.” To achieve global sales of 5.55 million units by 2030, the company plans to secure an additional 1.27 million units of regional production capacity and expand its lineup of eco-friendly vehicles (xEVs) and models tailored to each market.

The company will also significantly expand its new vehicle lineup. HyundaiMotor aims to launch more than 100 new models by 2030 and generate more than 50% of future growth in new segments—such as pickups and LCVs—where it previously lacked competitiveness. Additionally, the company plans to launch EREVs (extended-range electric vehicles) starting in the first half of 2027 in the North American market, with plans to expand the lineup to include Genesis and Ioniq models thereafter.

The company will also strengthen local production. The company plans to increase the local parts sourcing rate in North America from the current 60% to 80% by 2030 and to expand its network of local suppliers. In Europe, while expanding production capacity to 580,000 units, the company will also raise the proportion of locally sourced parts at its production hubs in the Czech Republic and Türkiye to 80% and 70%, respectively. HANWHA INVESTMENT & SECURITIES recently assessed that this localization strategy is positive, given the tightening of regulations related to local production.

The company has also raised its profitability target. HyundaiMotor has set a new target of “9%+α,” which is higher than the 8–9% OPM for 2030 it had proposed last year. To achieve this, the company plans to increase the sales mix of high-margin HEVs and reduce the cost of goods sold ratio by 3 percentage points.

In particular, recognizing that profitability could deteriorate as the expansion of its product lineup leads to an increase in the variety of platforms, vehicle segments, and powertrains, the company plans to reduce costs through the localization of parts and the establishment of a robust supply chain.

The company will maintain its existing shareholder return policy. HyundaiMotor plans to maintain a total shareholder return ratio of at least 35% and cancel all of its treasury shares held this year. According to HANWHA INVESTMENT & SECURITIES, treasury shares totaling approximately 789 billion won—comprising both common and preferred shares—are scheduled to be canceled by the end of August, representing about 8% of the company’s combined market capitalization.

However, the lack of specificity regarding future mobility businesses was pointed out as a shortcoming. While HyundaiMotor outlined a plan to transform its revenue structure by 2035 by expanding its focus on robotics and on-demand mobility, assessments suggest that details regarding the operation of its North American robotics manufacturing subsidiary, the division of roles with its domestic robotics business, and business models to differentiate itself from U.S. and Chinese AI and SDV companies are relatively lacking in specificity.