Tabi Signs Exclusive Contract with The Mersen… Expands Her Career as a Singer-Songwriter
Establishing a Distinctive Sound with Original Songs Since Their Debut in 2019
"Blue" Goes Viral and Establishes Itself as a Signature Song
The Mersen Announces Plans to Expand Its Artist and IP Businesses
[Edaily Starin YUN GI BACK Reporter] Singer-songwriter Taeb2 is expanding the scope of his activities by partnering with THE MERSENNE. The singer-songwriter, who has steadily built his own unique musical world, appears to be expanding his reach to include music production, content creation, and branding through this new agency. Taeb2 (Photo courtesy of THE MERSENNE) THE MERSENNE announced on the 14th that it had signed an exclusive contract with Taeb2. THE MERSENNE highlighted Taeb2’s creative ability—specifically, his talent for writing his own songs and expressing his personal stories through music—as his key strength. The agency plans to provide comprehensive support for music production, content creation, and management moving forward. Tabi is a singer-songwriter who crosses genres ranging from hip-hop and R&B to indie pop. Starting with her first EP in 2019, she has consistently released self-penned songs, building her unique artistic identity. She is known for expressing emotions that resonate with her peers—such as love, heartbreak, anxiety, and personal growth—through intuitive lyrics and melodies. In particular, “Blue” is the track that brought Tabby widespread recognition. Following its release, it garnered renewed attention through mentions by various artists—including Seventeen’s Jeonghan, Park Ji-hoon, and Oh My Girl’s Mimi—and has established itself as her signature song, continuing to be enjoyed steadily even years later. Since then, Tabi has broadened her musical horizons through collaborations with artists such as Skinny Brown, JC Yuka, Crucial Star, ELLO, and Noh Yoon-ha. Last July, she further expanded her scope of activity by participating as the fourth artist in Dingo Music’s music curation project, “Dingo Palette.” This contract aligns with The Mersen’s business direction. CEO Hwang Gyu-wan, who leads the company, is an entertainment expert who has worked with various artists during his tenure at World Music, Fan Entertainment, YG Entertainment, and P Nation. Building on the experience gained in the fields of live performances and artist management, The Mersen plans to fully launch its in-house music and content business, starting with the signing of Taby. Tabi plans to gradually release new songs and various content alongside her new agency.
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