[Edaily Reporter Kim Ji-woo ] Dong-A Otsuka is expressing its gratitude to delivery drivers in response to increased sales of Narand Cider. After online orders surged following the selection of the girl group Lisenne as brand ambassadors, the company decided to provide the beverage to the delivery drivers who deliver the product to consumers.

Dong-A Otsuka announced on the 28th that it will provide 30,000 bottles of Narand Cider to couriers nationwide under the “ CJ LOGISTICS(000120) ” program. The company has delivered the products to each logistics center. As product sales and online orders have increased due to the attention garnered by advertisements and content featuring Lisenne, the company aims to express its gratitude to the couriers working on the front lines. Narand Cider is a product frequently purchased in bulk online.

According to Dong-A Otsuka, sales of Narangd Cider increased by 48% from July 21 to August 21—the month following Lisenne’s appointment as the brand’s model—compared to the same period last year. This figure is based on sales data compiled from major online channels, Dong-A Otsuka’s official online store, and convenience stores. The full-length Narand Cider commercial featuring Lisenne has surpassed 35 million views since its release on YouTube on August 7.

Currently, Dong-A Otsuka is running Narand Cider promotions—including limited-edition packaging and a Lisenne photo card event—primarily online.

Jang Gyeong-jin, Brand Manager for Narand Cider, said, “The growth in the number of consumers who love Narand Cider was made possible in part by the hard work of the delivery drivers who delivered our products to every corner of the country.” He added, “We prepared this support to express our gratitude and in the hope that it will provide a refreshing break, even if only for a moment.”