[Edaily Reporter Lee So-Hyun ] Kakao(035720)is launching “Kakao Membership,” its first integrated subscription service priced at 4,900 won per month. It bundles key services from the Kakao ecosystem—ranging from gifting and TalkDeal to shopping and payment rewards via kakaopay, as well as stickers, TalkCloud, Melon, KakaoPage, insurance, and securities—into a single membership.

Kakao announced on the 1st that it would reveal the price and detailed benefits of Kakao Membership and begin accepting sign-ups on a first-come, first-served basis.

The monthly subscription fee is 4,900 won. Kakao has organized the benefits into the following categories: △First-Time Experience △Rewards △Content △Value. Initially, to ensure service stability, sign-ups will be accepted on a first-come, first-served basis for a small number of users, with the subscriber base gradually expanding thereafter.

Earn Rewards on Shopping and Offline Payments for 4,900 Won

The core feature is the rewards program, which spans Kakao’s shopping and payment services.

When you make payments via “Gift” or “TalkDeal,” you’ll earn 0.5–5% of the payment amount as shopping points, regardless of the payment method. The monthly earning limit is 20,000 points.

When paying with kakaopay Money on “Gift” and “TalkDeal,” users earn 0.5–1% in kakaopay Points, and when paying offline, they earn 0.5–2%. Users can earn up to 50,000 points per month.

Accumulated Shopping Points and kakaopay Points can be used in the “Gift” and “TalkDeal” sections, and kakaopay Points can also be used at offline partner stores such as convenience stores and cafes.

Choose Between Unlimited Stickers or 130 GB of TalkCloud

Content benefits allow users to choose the services they need directly.

Membership users can choose one of the following each month: “Sticker Plus,” worth 3,900 won, or “TalkCloud.”

If you choose “Sticker Plus,” you can download and use over 850,000 Kakao stickers with no limits. If you choose “TalkCloud,” you’ll receive a 130GB storage plan that automatically backs up your KakaoTalk chats, photos, videos, and other media files.

Additional benefits are also included. Users receive 2,000 KakaoPage cash each month, and kakaopay Securities offers cashback of up to 4,900 won on domestic stock selling commissions.

You’ll also receive up to 70,000 won in compensation for a broken smartphone screen through kakaopay Insurance, as well as a discounted subscription to Melon Streaming Light. You can also take advantage of Kakao Friends, TalkDeal, and Gift Coupons, along with kakaopay GoodDeal benefits.

4,900 won worth of stocks and 6,000 won in Melon Cash upon first sign-up

A “First-Time Sign-Up Benefit” has also been prepared for new users.

Upon initial sign-up, users will receive domestic stocks worth 4,900 won through their kakaopay Securities account. One stock will be randomly selected from those available for fractional trading.

Users under the age of 19 will receive a 5,000-won Olive Young discount coupon instead of stocks.

A total of 6,000 won worth of Melon Cash is also provided. 3,000 won is issued per round, and upon applying for the first round, the second-round benefit is automatically granted. This can be used in full or in part to purchase Melon subscription plans or time-limited access passes.

You can sign up for Kakao Membership through the open notifications sent to the “Kakao Membership” Talk Channel on KakaoTalk or via the KakaoTalk “More” → “Settings” menu.

Even if the initial enrollment period closes, users who add the Kakao Membership Talk Channel as a friend will receive notifications about future enrollment opportunities.

Kim Min-kyu, Performance Leader at Kakao, said, “Kakao Membership brings together a wide range of benefits essential to users’ daily lives—from subscriptions to shopping, content, and practical perks.” He added, “We plan to expand these benefits by integrating with various services in the future and provide value that can only be enjoyed through Kakao Membership.”