[Edaily Reporter KIM EUNG-TAE ] Welcron Company Limited(065950)announced on the 1st that its premium functional bedding brand, "SESA," is launching a special discount promotion for military personnel and their families to commemorate the 78th anniversary of Armed Forces Day.

Company Limited

This event will run for one month, through the 31st, at all 46 SESA and The White Gallery (a premium hotel bedding brand) stores located in major department stores nationwide.
Eligible participants include active-duty military personnel, civilian employees of the military, reservists, and their families who have completed mobile ID verification via the “MiliPass” app, the Republic of Korea’s military ID verification platform. During the event period, customers who visit a department store’s offline location and present the ID screen from the MiliPass app or their civil servant ID card will receive an immediate discount of up to 50% on all items following on-site verification, without the need to download a separate coupon.
During the event, Sesa will offer the brand’s flagship functional bedding lineup—including the 2026 Fall/Winter (FW) collection to prepare for the season, as well as premium goose down comforters, comforter sets, and microfiber comforters—at exceptionally discounted prices.
This promotion was planned to express gratitude for the hard work of military personnel dedicated to national defense and their families. In particular, Welcron Company Limited organized this event given its involvement not only in the bedding business but also in the defense industry. Welcron Company Limited supplies products such as bulletproof vests, bulletproof plates, and additional armor for armored vehicles.
A Welcron Company Limited representative stated, “We have prepared special benefits in collaboration with Millipass CO.,Ltd. to express our sincere gratitude to the military personnel who dedicate themselves day and night to national security, as well as to their families who quietly stand by their side.” The representative added, “Since Welcron Company Limited’s defense technology and premium allergy-care bedding technology are both integral to the safety and healthy lives of our service members, we will continue to carry out various charitable and mutually beneficial activities to support them.”