Broadcasting News

Lee Ji-hye Responds to Criticism Over 'Sungsimdang' Buyout: "What Is the Point of Stirring Up Controversy?"

Including the disclosure of the real names of staff members who made the purchase

Gim Ga Yeong
2026-10-15 17:00:53
[Edaily Starin Gim Ga Yeong Reporter] TV personality Lee Ji-hye, formerly of the group Shop, has addressed criticism that she “swept up” a large quantity of bread from Seongsimdang, a famous bakery in Daejeon.
On the 14th, Lee Ji-hye posted on her social media account in response to a post that described her bulk purchase of “Seongsimdang” products as a “sweep,” writing, “A sweep? I wonder what the point of creating this controversy is,” and added, “I was visiting Daejeon for a shoot, and on the way back, I simply helped with the payment so that all the staff members could each take one.”
Lee Ji-hye also noted, “Since we don’t have a group photo, I’ll list the names of those who took them,” and wrote each person’s name on their respective shopping bags.
Earlier, Lee Ji-hye had shared photos of herself purchasing bread at Seongsimdang, a famous bakery in Daejeon. She later took a photo of 11 shopping bags and posted it with the caption, “These are for all of us.”
Some observers raised suspicions that she had made a bulk purchase, potentially inconveniencing customers who came after her. In response, Lee Ji-hye addressed the issue herself.
Additionally, Lee Ji-hye’s filming crew found posts discussing the matter and stepped forward to defuse the controversy by commenting, “Thank you, Ji-hye.”

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