[Edaily Reporter LEE SEON-WOO ] The “National Assembly Forum on the MICE Industry,” which aims to reexamine the strategic value of the MICE industry, will be held on the 27th at the Small Auditorium of the National Assembly Library in Yeouido. Organized by the National Assembly (Representatives Lee Jae-jeong, Kim Yun-deok, Lee Jeong-mun, Im Oh-kyung, and Cho Gye-won), the MICE Association, the PCO Association, the MICE Event Industry Cooperative, and the Festival and Event Association, the event aims to explore the importance of MICE as a strategic industry and discuss ways to expand policy and budgetary support.
The forum, which begins at 10:00 a.m., will bring together representatives from the National Assembly, the government, industry, and academia to discuss growth challenges for the MICE industry and ways to strengthen its global competitiveness. Keynote presentations will be delivered by Jeong Gwang-min, a research fellow at the Korea Culture and Tourism Research Institute, and Lee Sang-yeol, Head of the Convention Bureau at the Goyang International Expo Foundation. Research Fellow Jeong will speak on “The Value and Growth Challenges of the MICE Industry in South Korea,” while Head Lee will address “The Value and Competitiveness of the Global MICE Industry.”

The subsequent expert panel discussion will be moderated by Professor Kim Bong-seok of Kyung Hee University. Panelists include Oh Seong-han, President of the Korea PCO Association; Kim Han-seok, Chairman of the Korea MICE Event Industry Cooperative; Kim Na-na, Director of the Convergence Tourism Division at the Ministry of Culture, Sports and Tourism; Hong Hyun-seon, Director of the Korea MICE Bureau at the Korea Tourism Organization; Kim So-min, Head of the Korea Exhibition Industry Promotion Association; Kim Hyun, Head of the Chungbuk Cultural Foundation; and Professor Ahn Tae-gi of Gwangju University.
Registration for the forum is available online. Further details can be found on the Korea MICE Association website.