SMEs

"A Sofa, a Bed, and Storage All in One": Casamia Expands Its Online-Exclusive Sofa Bed Line

"Mode," Launched in August, Sees Sales Quadruple Compared to Immediately After Launch Two New Products Launched in Response to Customer Demand

KIM AH-REUM
2026-10-21 10:59:56
[Edaily Reporter KIM AH-REUM ] As multifunctional furniture that efficiently utilizes limited living space gains popularity, particularly among young consumers such as single-person households and newlyweds, Casamia—known for its long-standing bestseller “Kampo”—has launched a sofa bed that combines relaxation and sleep in a single piece of furniture.
‘Casamia’ Nuvola (Photo: Casamia)

#Shinsegae Co.,Ltd’s premium living & lifestyle brand “Casamia” announced on the 21st that it is launching “Nuvola” and “Soufflé,” new online-exclusive sofa beds designed to combine the aesthetics of a sofa with the comfort of a bed. Casamia’s “Mode” sofa bed, released last August, has also been well-received. Mode’s average daily sales in September increased approximately fourfold compared to the period immediately following its launch, August 19–31.

Buoyed by this positive customer response, Casamia is expanding its online-exclusive sofa bed lineup. These new products are characterized by combining the inherent space efficiency of a sofa bed with design sophistication and comfort on par with a standard sofa.

First, “Nuvola” is a product that combines a bed and storage functions with a luxurious three-seater sofa design. It features softly curved armrests and fabric woven in a three-dimensional pattern using white and beige yarns, maintaining a clean design even when unfolded into a bed, as the internal structure remains hidden. Notably, a hidden storage compartment under the seat allows users to store bedding when using it as a sofa and back cushions when unfolded into a bed. This eliminates the hassle of having to store bedding and cushions separately every time you switch between sofa and bed modes. “Soufflé” is a two-seater sofa bed that combines a modern classic design with comfort for a good night’s sleep. True to its name—which evokes the image of a dessert soufflé with layers of fluffy batter—it offers a soft and cozy seating experience.

Both products utilize “LIVE SMART,” a water-repellent and stain-resistant functional fabric from the global textile company CULP, to reduce the burden of managing everyday stains. This fabric has earned the highest rating (Grade 5) in both domestic wet resistance and stain removal tests and has also obtained the international textile safety certification “OEKO-TEX STANDARD 100.”

A Shinsegae Co.,Ltd representative stated, “Functional furniture that maximizes these benefits is gaining popularity as more customers prioritize both the aesthetic appeal of their interiors and a comfortable user experience while increasing the utility of their living spaces,” adding, “We will continue to actively respond to the demands of changing lifestyles by offering products that combine space efficiency, design, and ease of use.”

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