[Edaily Reporter Kwon Oh Seok ] Dental and medical solutions specialist DENTIS CO.,LTD(261200)announced on the 21st that it sponsored the main product lineup of its surgical light brand “LUVIS” for the SEOULBROADCASTINGSYSTEM Friday-Saturday drama “Doctor X: The Age of the White Mafia.”

Through this sponsorship, DENTIS CO.,LTD deployed LUVIS’s core surgical light product line in the operating rooms and emergency rooms—key filming locations in the drama. In the operating rooms, a dual ceiling-mounted system combining the “LUVIS L400 4K Camera” and the “LUVIS M400” was installed. In the emergency room, the “LUVIS M400” dual ceiling-mounted system was installed, along with the mobile surgical lights “LUVIS L200” and “LUVIS S300.”
The company plans to significantly strengthen its market competitiveness by raising brand awareness of LUVIS among the general public while linking this exposure in real-world settings to marketing efforts targeting customers in hospitals and other medical institutions.
Previously, DENTIS CO.,LTD has continued its brand communication through global content by sponsoring products in the Netflix series “Trauma Center” and Season 2 of “Beef.” Building on the technological expertise accumulated in the domestic medical lighting market, LUVIS is expanding its reach into overseas public tenders and large-scale hospital projects.
A DENTIS CO.,LTD official stated, “We were able to naturally showcase Rubis’s excellent product lineup through popular dramas that attract high viewer attention,” adding, “Going forward, we will continue our marketing efforts to enhance brand awareness by leveraging our proven product competitiveness and global references, which will in turn strengthen our competitiveness in securing contracts for our medical business.”