[Edaily Reporter SOYEON KIM ] SamsungElectronics is accelerating its push into the business-to-business (B2B) market by holding a series of “Samsung Business Summits” across Europe.

According to industry sources on the 22nd, SamsungElectronics held the “Samsung Business Summit 2026” on the 20th (local time) at the Samsung Conference Center within Tech Zity in Vilnius, Lithuania. The Samsung Business Summit is a B2B event designed to introduce the latest technologies and business strategies to corporate customers and partners.

Previously, SamsungElectronics also held Business Summits in Romania and the Czech Republic. At the event held in Prague, Czech Republic, on the 8th, the company showcased security technologies applied to enterprise displays and mobile devices, as well as cloud-based management solutions. Last year, it also hosted similar events in various European countries, including Poland, Greece, Hungary, and the Czech Republic.

One of SamsungElectronics’ key focus areas in the European B2B market is commercial displays. In particular, the company is strengthening its business model—which integrates hardware and software—through “Samsung VXT,” a cloud-based digital signage platform. VXT is a solution that enables remote management of displays installed across multiple locations, as well as the creation and distribution of content. Its primary customers include companies operating retail chains, hotels, and restaurant franchises.

O2, a Czech mobile carrier, digitized 140 stores using SamsungElectronics’ displays and VXT. By replacing traditional paper advertisements with digital screens and remotely managing promotional content for each store, the company improved the efficiency of its marketing operations. This case study was presented at the Czech Business Summit.

SamsungElectronics has secured a strong competitive position in the global commercial display market. According to market research firm Omdia, SamsungElectronics maintained its top position for the 17th consecutive year last year, recording a 35.2% market share in the global commercial display market based on sales volume.

The company is also expanding its customer reach in the enterprise mobile sector. On the 16th, SamsungElectronics held a separate B2B event, the “Mobile Business Summit,” in Munich, Germany, where it introduced the “Galaxy Defense Edition,” a device specialized for enterprise AI, security, and defense applications. SamsungElectronics provides enterprise customers with security and integrated management capabilities for business devices through Galaxy smartphones, tablets, and the “Samsung Knox” security platform.

SamsungElectronics is expanding beyond its traditional hardware supply to strengthen its integrated solutions business, which combines AI, cloud, and security technologies. An industry insider explained, “SamsungElectronics appears to be seeking new growth opportunities in the European B2B market.”