Broadcasting News

Romance Drama "Endlessly, It's You," Starring Jung Yong-hwa and Hong Seung-hee, Premieres Today

Lifetime's New Saturday-Sunday Drama "Carry Seonjae and Run," directed by Yoon Jong-ho

KIM HYUNSIK
2026-10-24 13:39:14
[E-Daily Starin KIM HYUNSIK Reporter] Lifetime’s new Saturday-Sunday drama “It’s All About You, From Start to Finish” premieres on the 24th.
Still from Episode 1 (Photo: A+E Global Media)
“It’s All About You, From Start to Finish” is a romance drama that follows the story of a male actor—a master of melodrama with a fatal flaw—who meets a mysterious woman who believes she is the female lead in one of his dramas.
Jung Yong-hwa plays the male lead, Eom Tae-bong, who is portrayed as a global top star. Hong Seung-hee takes on the role of the female lead, Oh Hae-ra, a reclusive chaebol heiress.
The teaser for Episode 1 shows Oh Hae-ra, upon hearing that Eom Tae-bong was seriously injured during filming, saying, “If I don’t do this now, I might never see Oppa again,” and mustering the courage to step out into the world for the first time in 20 years—a scene that heightens curiosity about the drama’s plot.
“Endlessly, It’s You” was co-directed by Yoon Jong-ho, known for “Carry On, Seonjae” and “Married Woman Killer,” and Lee Seung-hoon, director of “Doctor Shin.” It premieres tonight at 10:50 p.m. on the Lifetime channel and is also available on domestic and international OTT platforms such as TVING, LG Channels, Viu, and ACROSS.
The production team stated, “From the very first episode, Eom Tae-bong and Oh Hae-ra—who lived in completely different worlds—find themselves constantly entangled. In particular, the absurd situation where Eom Tae-bong meets Oh Hae-ra in a hospital room leads their relationship in an unexpected direction.” They added, “We hope you’ll enjoy the show with the playful and delightful imagination of ‘what if you met your favorite drama character in real life and fell in love just like in the drama?’”

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