[Edaily Reporter JAEMIN SONG ] SamsungElectronics is holding a month-long discount event in November for home appliances, mobile devices, and information technology (IT) products. The company has also more than doubled the product lineup for its special promotion targeting small business owners compared to last year, aiming to reduce the financial burden of purchasing home appliances and IT products for business use.

SamsungElectronics announced on the 30th that it will hold the “Korea Grand Festival with SamsungElectronics” from the 1st to the 30th of next month. SamsungElectronics has participated in this national-level consumer spending promotion campaign for 11 consecutive years, from 2016—when the event first began—through this year.

During the event, discounts will be offered on 11 major home appliance categories, including washer-dryers, TVs, vacuum cleaners, and refrigerators. Featured models include AI-powered appliances such as the “Bespoke AI Combo” all-in-one washer-dryer and the “Bespoke AI Steam” robot vacuum cleaner.

Among mobile and IT products, five items—including the “Galaxy Z Fold8,” “Galaxy Tab S11,” and “Galaxy Book6 Pro”—are being sold at a discount. Specific discount rates vary depending on the product and sales channel.

The company is offering “Smart Package” benefits to customers purchasing multiple products in preparation for events such as weddings or moving. Customers who purchase two or more items at the same time can receive additional discounts based on the number of items purchased. Samsung.com will also hold a raffle to award mobile coffee gift cards to 500 customers selected at random from those who participate in a quiz on the event page.

To mark “Small Business Owners’ Day” on the 5th of next month, SamsungElectronics will also host a “Special Exhibition for Small Business Owners” on its B2B business mall during the same period. The range of products eligible for benefits exclusively for small business owners has expanded from 6 product categories and 11 models last year to 13 product categories and 104 models this year.

The special exhibition offers limited-quantity discounts of up to 50% on home appliances and IT products suitable for business use, including the “Bespoke AI Steam Ultra” robot vacuum, the Galaxy Z Fold8, and Harman audio products.

Small business owners using the Business Mall will also receive a 5% discount coupon applicable to select promotional models, including TVs, refrigerators, washer-dryers, monitors, induction cooktops, and air purifiers. However, this coupon cannot be used in conjunction with the limited-time special offers that are already discounted by up to 50%.

Customers who pay for promotional products with a SAMSUNG CARD CO., LTD. card or Lotte Card can take advantage of interest-free installment plans for up to 36 months. Customers who use a SAMSUNG CARD CO., LTD. card will also receive a 3% discount on select products, calculated based on the payment date.