Issues & Trends

HYBE Reports 188.5 Billion Won in Third-Quarter Operating Profit… Record Quarterly Earnings Driven by BTS

Revenue of 1.5257 trillion won… up 109.8% year-over-year Operating Profit Turns Positive… "Synergy from Performance and Merchandise Sales"

KIM HYUNSIK
2026-11-03 16:37:04
[Edaily Reporter KIM HYUNSIK ] HYBE (352820) announced on the 3rd that it recorded consolidated revenue of 1.5257 trillion won and operating profit of 188.5 billion won for the third quarter of this year. Revenue increased by 109.8% year-over-year, and the company returned to profitability.
(Photo courtesy of HYBE)
Both revenue and operating profit reached record highs for a single quarter. The operating profit margin reached 12.4%. The previous quarterly record was set in the second quarter of this year (revenue of 1.45 trillion won, operating profit of 170.9 billion won), when BTS’s new world tour began in earnest. Cumulative revenue through the third quarter totaled 3.674 trillion won, and cumulative operating profit reached 417.9 billion won.
HYBE explained, “Direct revenue generated from artist activities, such as albums and tours, combined with high-margin revenue streams like merchandise and licensing, enabled us to secure both the quantity and quality of our performance.”
HYBE recorded 726.8 billion won in revenue from its concert division alone in the third quarter of this year. This marks the company’s highest quarterly concert revenue on record. Numerous groups—including BTS, which drew audiences of up to 70,000 per show in the U.S. and Europe, as well as ENHYPEN, LE SSERAFIM, ANTEAM, BOYNEXTDOOR, TWS, ILLIT, KATSEYE, and CORTIS—carried out tour activities throughout the third quarter.
BTS (Photo: Big Hit Music)
The album and digital music segment achieved revenue of 282.8 billion won. In the third quarter, ENHYPEN, ANTEAM, KATSEYE, TOMORROW X TOGETHER·TXT’s Yeonjun, and Evan released new albums.
Among indirect revenue streams, the merchandise and licensing segment recorded 334.6 billion won, marking the highest quarterly revenue in history.
According to HYBE, during the 45 days of BTS’s North American leg of their world tour, approximately 1 million people visited merchandise sales venues across 12 cities, and 2 million merchandise items were sold.
HYBE explained, “The strong performance in the merchandise and licensing sector is the result of strengthening overall business competitiveness, including the establishment of a stable supply chain through production line diversification and improved purchasing convenience via the introduction of ‘Weverse Pickup.’”
Regarding BTS’s future plans, the company stated, “They will continue their tour through the first half of next year to meet fans around the world, while simultaneously working on music and various other projects.”

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