[Edaily Reporter KIM AH-REUM ] Amid unfavorable external factors—such as a decline in home sales volume in the third quarter due to high interest rates and loan restrictions, as well as rising prices of raw materials and supplies stemming from the Middle East—which have taken a toll on the earnings of furniture and building materials companies, HANSSEM CO.,LTD. managed to barely turn a profit despite the challenging market conditions.

Hanssem ( HANSSEM CO.,LTD.(009240)), a comprehensive home interior specialist, announced on the 9th that it recorded revenue of 357.6 billion won and operating profit of 1.6 billion won for the third quarter of this year on a consolidated basis. Compared to the same period last year, revenue decreased by 19.0% and operating profit fell by 76.5%.

HANSSEM CO.,LTD. explained that revenue and profitability slowed somewhat due to a combination of internal and external factors, including an unfavorable macroeconomic environment and one-time costs resulting from business restructuring. Additionally, a significant portion of B2C revenue was carried over to the fourth quarter due to the holiday break at the end of September, and internal factors—such as one-time costs associated with the merger of its subsidiary Hanssem Nexus—also played a role. HANSSEM CO.,LTD. elaborated that, despite these internal and external factors, it continued to strengthen the competitiveness of its core products and refine its product mix. As a result, the company maintained a solid revenue base supported by the competitiveness of its core products and extended its streak of profitability to 14 consecutive quarters. In particular, the company claims that its cumulative operating profit through the third quarter of this year reached 23 billion won, an increase of approximately 48% compared to the same period last year, demonstrating a stable profit structure despite various external variables.

HANSSEM CO.,LTD. plans to improve its fourth-quarter performance based on its solid profit structure and fundamentals. It will convert B2C consumer demand carried over from the third quarter into actual sales through its flagship promotion, “Sam Festa,” and special campaigns for student rooms ahead of the new school year. In addition, the company plans to continue targeting the B2B special sales market by leveraging the synergies from the merger with Hanssem Nexus.

In the third quarter, the business-to-consumer (B2C) segment faced cost pressures due to rising oil prices and the prolonged conflict in the Middle East. The external environment was also challenging, as customer purchases were deferred to the fourth quarter due to the holiday break in late September and the “Sam Festa” event in October. However, the company stably defended its sales by leveraging the competitiveness of its high-end products and, going beyond merely maintaining sales volume, continued to improve the high-value-added product mix across kitchens, bathrooms, and furniture overall, thereby solidifying a sustainable profit structure.

In the Business-to-Business (B2B) segment, the company completed the restructuring of its business portfolio to lay the groundwork for future growth amid a downturn in the construction market. In the third quarter, one-time expenses—including taxes and legal and accounting advisory fees related to the absorption merger of its subsidiary HANSSEM CO.,LTD., which took place on July 31—were temporarily reflected in operating profit.

HANSSEM CO.,LTD. official stated, “Despite adverse conditions marked by ongoing domestic and international uncertainties, we defended our sales by strengthening our core competitiveness in the third quarter and have maintained a stable profit structure by securing a profit for the 14th consecutive quarter.”