[Edaily Reporter Lee So-Hyun ] The number of artificial intelligence (AI)-based services is rapidly increasing on Cafe24 Corp.(042000)’s e-commerce app marketplace. The number of new AI apps launched this year has increased 4.5 times compared to last year, and the range of applications—from customer service to product development, marketing, and generative AI search optimization (GEO)—has nearly doubled.

Cafe24 Corp. announced on the 10th that, based on an analysis of AI-powered app registrations on its app marketplace, “Cafe24 Store,” a total of 67 new AI apps had been launched as of October this year. This represents an increase of approximately 4.5 times compared to the 15 apps launched last year.

The number of new releases this year is more than double the 32 AI apps released over the two-year period from 2024 to 2025.

Cafe24 Corp. Store is an e-commerce-specific app marketplace where partner developers create and sell apps necessary for online store operations—such as customer service, product management, marketing, and shipping—and merchants can select and implement the apps they need.

Customer Support AI Apps Up 7-Fold… GEO Apps Also Gaining Traction

The range of applications for AI apps has also expanded. New AI apps were launched this year across 17 categories—including customer service and CS management, product, editing, and content; marketing and CRM; product recommendations; sales, statistics, and reports; and reviews—an increase of eight categories compared to last year.

New services have also emerged in the areas of orders and delivery, social media, and sales promotion and conversion—categories that saw no new AI apps last year.

The number of AI apps in the customer service and CS management sector increased sevenfold, from 2 last year to 14 this year. The number in the product, editing, and content sector also rose from 4 to 10.

Apps related to GEO (Generative Engine Optimization), which helps brands and products gain visibility in generative AI search results, have also increased from 1 last year to 7 as of October this year.

139 AI Apps… Used Across 42,514 Online Stores

Currently, there are a total of 139 AI-related apps available on Cafe24 Corp. Store.

From January through October of this year, 42,514 online stores installed at least one of these AI apps. Including cases where a single store installed multiple apps, the total number of installations reached 49,030.

In response to the growing supply and demand for AI apps, Cafe24 Corp. plans to enhance the AI app distribution environment on the Cafe24 Store and expand related services on its expert brokerage platform, “Cafe24 Expert.”

Starting in the second half of this year, Cafe24 Corp. has expanded its range of professional services to include AI adoption assessments for online stores, custom development, content creation, and website development and operation.

Lee Jae-seok, CEO of Cafe24 Corp., stated, “As AI technology rapidly spreads across all aspects of online store operations, services specialized for e-commerce—such as customer support, marketing, and data analysis—are also becoming more diverse.” He added, “We will strengthen our related services and distribution environment so that online business operators can more easily utilize the AI technologies and services they need in their businesses.”