[Edaily Reporter SHIN MIN JOON ] CheilWorldwide(030000)has partnered with Amazon Ads to help domestic brands expand into overseas markets. Given that Amazon Ads wields immense influence in the global advertising market—with a verified reach of over 90% of U.S. households—it plans to offer effective strategies to domestic advertisers seeking to expand globally.

CheilWorldwide announced on the 10th that it will host the “Seongsu Airport by Amazon Ads” event at MM Seongsu in Seongsu-dong, Seoul, from the 12th to the 14th. The event is themed “Where Your Brand Takes Flight to the World.” It will feature an experiential space where attendees can directly experience Amazon’s advertising platforms, as well as sessions led by global marketing experts.

In the experiential zone, attendees can explore advertising spaces on platforms such as △the voice assistant Alexa, △the live-streaming platform Twitch, and △the online video service Prime Video. Participants will be able to experience the advertising journey across various consumer touchpoints, from content viewing to product purchase.

The sessions will feature global marketing experts and brand representatives as speakers, who will share strategies for expanding into overseas markets. The Korean beauty brand BioDance will present a case study on its overseas expansion using Amazon advertising. BioDance plans to present how it has acquired new-to-brand (NTB) customers—those purchasing the brand’s products for the first time—through Prime Video ads since April of this year.

Author Ko Sang-woo and makeup artist Jung Saem-mul will discuss strategies for expanding global consumer touchpoints by combining brand stories with Amazon’s technology, focusing on the themes of artists and storytelling. The event is aimed at brand marketers from both Korea and abroad. Participation is free with pre-registration on the official website.

Recently, Korean companies—particularly those in the food industry—have been accelerating their expansion into overseas markets. Riding the K-Food craze, they are making an all-out effort to boost brand awareness by participating in various global trade shows and operating local pop-up stores.

CJ CheilJedang Corp promoted its flagship brand, Bibigo, in Japan in partnership with KCON, a K-culture festival. CJ CheilJedang Corp also launched a large-scale marketing campaign in Los Angeles (LA), USA. At the KCON event held in LA last August, the company set up a booth themed around the group SEVENTEEN—Bibigo’s ambassadors—to target American consumers.

Nongshim is also stepping up its global marketing efforts this year to mark the 40th anniversary of Shin Ramyun’s launch. In the European market, Nongshim participated in “SIAL Paris 2026”—one of the world’s three major food exhibitions, held last month in Paris, France—and operated a Shin Ramyun booth.

An official from CheilWorldwide stated, “We expect this event to serve as both a runway for Korean brands to take off onto the global stage and an airport where they can acquire the necessary technology, partners, and strategies.”