[Edaily Reporter KIM HYUNSIK ] Girl group RESCENE set a new personal best by surpassing 600,000 first-week sales with their new album. Following their title track’s rise to the top of the digital music charts, they also achieved remarkable results in physical album sales. Having raised their profile through online buzz and a resurgence in digital music charts, they demonstrated the strong purchasing power of their fanbase with this comeback.

◇First-Week Sales Exceed 600,000…Ranked 11th Among Girl Groups’ Best Records
According to Hanteo Chart on the 10th, the first-week sales of Lisenne’s fourth mini-album “PULSE,” released on the 3rd, totaled 602,688 copies. This figure is approximately 5.8 times higher than the first-week sales of their previous release, the third mini-album “lip bomb,” which sold 104,406 copies. Lissene broke its own record, surpassing 600,000 copies in first-week sales for the first time.
First-week sales refer to the number of copies sold during the first week following an album’s release. In the K-pop industry, this is considered a key indicator of the size and purchasing power of a group’s dedicated fanbase. With this achievement, Lisenne has climbed to 11th place in the all-time rankings based on the highest first-week sales figures among girl groups. It is also noteworthy that this marks the highest first-week sales figure among girl group albums released in the second half of this year.
In the early days of their debut, Lisenne recorded first-week sales in the 30,000–40,000 range. Following this, they sold 88,200 copies with “Deja Vu,” released last year, and then surpassed 100,000 copies in first-week sales for the first time with “Lip Balm,” continuing their steady upward trajectory. With this new album—their first physical release since gaining recognition through a resurgence on digital music charts—they instantly surpassed the 600,000-copy mark, accelerating their growth momentum.
The album also performed strongly on digital music charts. The title track, “With,” reached No. 1 on Melon’s Top 100 chart on the day of its release. It also topped the Bugs Real-Time Chart and Genie Music’s Top 200 Real-Time Chart.
The album’s other tracks are also garnering attention. Four songs—“Finest Thing,” “Inside Out,” “MEME,” and “Dragon”—have all entered the top 10 on Melon’s Top 100 chart.
“With” is engaged in a fierce battle for the top spot on the Melon Top 100 with A2O Light’s “NEON” and Mureu’s “Have I Become the Adult I Dreamed Of?” As of 11:00 a.m. on the 10th, “With” held the No. 1 spot, “NEON” was in second place, and “Have I Become the Adult I Dreamed Of?” was in third.

◇Rising Popularity Through Original Content…Even Achieving a Chart Resurgence
Lissene is a five-member girl group debuted by The Muse Entertainment in March 2024. Composed of Won-i, Liv, Minami, Mae, and Jenna, the group has gained popularity this year by generating buzz online through their original content.
The members’ unique personalities were revealed through leader Won-i’s personal YouTube channel, “Hello, I’m Won-i. Nice to Meet You” (“Anwonjalbu”), and Minami’s catchphrase “Geoje Yaho” became a viral sensation, helping to boost the group’s recognition.
This increased recognition led to a resurgence in popularity for their previously released songs. “LOVE ATTACK,” released in 2024, reached No. 1 on Melon’s Top 100 chart last July, and their remake of KARA’s “Pretty Girl,” released the same month, climbed to No. 2.
This album drew attention as it was the first physical album released after the group’s popularity had surged significantly. There had been interest in whether the popularity, previously confirmed by music chart rankings and video views, would translate into actual album sales; the group proved the purchasing power of their fanbase by setting a new record for their best-ever first-week sales.
In addition to their digital and physical sales achievements, they also excelled at award ceremonies. At the “2026 Korea Grand Music Awards” (2026 KGMA), held on the 7th at Gocheok Sky Dome in Seoul, Lisenne received trophies in four categories, including “Grand Honors Choice”—one of the highest honors—as well as “Best Artist,” “Berryz Global Fan Choice,” and “Best Memory.”
At the awards ceremony, Lisenne shared, “We know the love you’re showing us right now is more than we deserve, so we’ll show you that we’re continuing to grow.” Lee Ju-heon, CEO of The Muse Entertainment—the agency that has guided the group’s growth—also received the “Best Producer” award.

◇Making Their Markin the Advertising Industry… Collaborative Products Also Popular
Lisenne’s rising popularity is also evident in the advertising industry. Lisenne is currently active as a brand ambassador for various companies, including the CU convenience store chain, Domino’s Pizza, Hollys, Narangd Cider, and Elite School Uniforms. In the case of the coffee franchise Hollys, this marks the first time in 28 years—since its founding in 1998—that the brand has selected Lisenne as its advertising model. In addition, Lisenne is engaging in advertising and collaboration activities across various fields, including cosmetics and gaming.
The results of her work as a brand ambassador are also reflected in the numbers. Five bread products launched in collaboration with CU surpassed cumulative sales of 2 million units within about a month of their release. According to Dong-A Otsuka, sales of Narangd Cider—which features Lisenne as its brand ambassador—increased by 51% year-over-year from July 21 to October 26. The Domino’s Pizza commercial featuring Lisanne, released last July, has surpassed 160 million YouTube views combined across landscape and portrait formats.
As Lisanne’s popularity has driven consumption of her albums and collaborative merchandise, some have even coined the term “Lisanne-nomics”—a play on “BTS-nomics,” which refers to the economic impact of BTS. This demonstrates that Lisanne’s influence is expanding beyond the music industry into the retail and advertising markets.
The heightened recognition gained through online content has led to a resurgence on music charts, a surge in album sales, and success in the advertising market. Notably, this comeback has simultaneously demonstrated the competitive strength of their new song and the purchasing power of their fanbase. All eyes are now on whether Lisenne can maintain this unstoppable momentum going forward.