[Edaily Reporter kim mi-kyung ] HITEJINRO reported an increase in operating profit through a profitability-focused management strategy and cost efficiency, despite the adverse conditions of a shrinking alcoholic beverage market. Although revenue declined slightly during the same period, analysts note that the company has solidified the results of its sound management by increasing operating profit in both its soju and beer business segments.

HITEJINRO(000080)The company announced on the 13th that its consolidated operating profit for the third quarter of this year was 57.7 billion won, a 6.2% increase compared to the same period last year. In contrast, revenue for the same period decreased by 5.5% to 632.4 billion won.

Looking at each business segment, while revenue declined, profit margins showed notable improvement. Revenue in the soju segment fell 3.5% year-over-year to 367.5 billion won. Operating profit rose 7.0%, from 42.1 billion won last year to 45.0 billion won this year. Revenue in the beer segment decreased by 9.7% to 204.4 billion won, but operating profit increased by 8.4%, from 10.8 billion won to 11.7 billion won.

A HITEJINRO spokesperson stated, “Despite the contraction in the alcoholic beverage market, we drove improved performance through a profitability-focused management strategy and continuous efforts to enhance cost efficiency,” adding, “We expect to strengthen our market dominance and achieve further improvements in performance by diversifying our product portfolio, including Terra Sparkling and Terra & Chamisul soju-beer mix cans.”