Corporation
Lifestyle
"Retail 'Sponsorship Marketing' Strategy?…Look Beyond Advertising to the 'Front Lines'"
"For retailers to implement effective sponsorship marketing strategies, they must build relationships not just in stores or through advertisements, but on the 'ground' where young customers' passion c…
SMEs
“Moving Beyond Post-Incident Compensation to Prevention and Protection… Revolutionizing the Market with AI-Embedded Insurance”
“While traditional insurance products are merely a reactive measure that provides compensation after an accident occurs, digital-based ‘embedded insurance’ plays a role in preventing and protecting ag…
SMEs
Rice Consumption Is Down, But... Why Did Rice Cooker Makers 'Cuckoo' and 'Cuchen' Post Mixed Results?
Since the beginning of the year, the performance gap between Cuckoo and Cuzen, the leading domestic rice cooker manufacturers, has been widening. Unlike Cuckoo, which saw an increase in home appliance…
Lifestyle
"Already 30 Degrees in the Blazing Heat"... Summer Business 'Rules' Change in the Fashion Industry
The fashion industry is changing its summer business strategy. This shift comes as an early heatwave has persisted since May, with midday temperatures approaching 30 degrees Celsius. The trend is beco…
Lifestyle
Only the Core Technology Survives as AI-Labeled Biotech Companies Fade Away
Global capital markets are growing increasingly wary of so-called “AI washing.” As companies that have lured investors by touting AI technology find themselves in the crosshairs of judicial authoritie…
SMEs
“Isn’t this just an annual event?”… Apathy More Frightening Than Recurring Ready-Mix Concrete Strikes [Reporter’s Notebook]
“Isn’t this just their annual ritual?” With about a week left before the strike by ready-mix concrete transport operators in the Seoul metropolitan area, I asked an industry insider about the situatio…
Lifestyle
“Killed Two Birds with One Stone”… Toss Shopping Aims to Become No. 2 in E-commerce [Exclusive to Edaily]
Lee (34), a working professional, opens the Toss app every morning these days. Her daily routine begins by checking how much the stock prices of companies like #SK Hynix and #Samsung Electronics have …
SMEs
Kim Hyun-jung, CEO of SP Samhwa, Secures Funds for Inheritance Tax Through Stock-Backed Loan [only Edaily]
Kim Hyun-jung, CEO of #SP Samhwa (formerly Samhwa Paint Industry), appears to have taken steps to defend her management rights, even taking out a stock-backed loan to secure funds for inheritance taxe…
Electronics
Three Battery Makers Go All Out on ESS… Set to Participate in U.S. 'Clean Power Conference'
South Korea’s three major battery companies—LG Energy Solution, Samsung SDI, and SK On—are all participating in the largest renewable energy expo in the U.S., accelerating their push into the North Am…
Lifestyle
Nongshim to Launch "Yukpo-kkang," a Snack to Follow Up on "Muktae-kkang"
#Nongshim will launch a new "Kkang" snack, "Yukpo Kkang" Spicy Flavor, on the 8th.
Yukpo-kkang is a product that reinterprets beef jerky—a popular drinking snack—as a snack food. It combines th…