[Edaily Reporter KIM JI-WAN ] DREAMINSIGHT Co.,Ltd.(362990)has unveiled an artificial intelligence (AI) platform that integrates advertising data analysis, content creation, and media operations. The company plans to diversify its revenue streams by expanding the experience it has accumulated in the advertising agency sector into a solutions business.

DREAMINSIGHT Co.,Ltd. announced on the 26th that it has officially launched “DMAX AI,” which integrates AI capabilities into its existing creattech solution, “DMAX.” The company explained that the platform incorporates the industry-specific advertising management experience and execution know-how by target audience and media type that it has accumulated over the past 15 years.

DMAX AI is designed to utilize the results of ad campaigns in the planning and production of subsequent campaigns. It integrates and analyzes data to determine the execution strategy, and then reanalyzes the performance data obtained after the campaign to adjust the budget, creative assets, and other factors. Another key feature is its ability to compare ad performance across different media using a common benchmark.

The analytics capabilities are also linked to content creation. The platform supports the automation of ad creative and product detail page production, and suggests design improvements based on campaign performance. The company explained that it focused on reducing workflow disruptions that occur when data analysis tools and production tools are used separately.

Users can ask questions in natural language to identify the causes of changes in ad performance and determine areas for improvement. The platform also offers features to generate images and ad copy tailored to a brand’s style and the specifications of each media channel.

Key changes affecting ad campaigns are decided by the campaign manager. When the AI proposes adjustments to budget allocation, bid prices, or ad creatives, these are reflected in the actual media after review and approval by the manager. This structure involves humans setting goals and operational standards, while the AI supports repetitive analysis and production tasks.

Prior to launch, DREAMINSIGHT Co.,Ltd. applied the platform to its own advertising business to assess its effectiveness. According to internal measurements by the company’s AI Data Lab, the time required from ad planning through production, operation, and performance analysis was reduced by approximately 71%, from an average of 17.5 days to 5 days. The company also reported that the time spent manually preparing performance reports was cut by 90% through automation.

The company plans to use DMAX AI to boost productivity in its existing advertising business while also working to secure new solution clients. It intends to improve profitability by combining advertising agency services with AI solutions, and will continue to further train its AI models and enhance their capabilities.

Kim Ki-cheol, CEO of DREAMINSIGHT Co.,Ltd., stated, “DMAX AI is a platform that embodies the decision-making criteria and operational know-how accumulated through hands-on campaign management in the advertising field.” He added, “By combining our core business expertise with our proprietary AI technology, we will support our clients in improving their advertising performance and cultivate our solutions business as a new growth engine.”