[Edaily Reporter Park Soon-yeop] #NH Investment & Securities’ Integrated Investment Account (IMA) Product No. 2 sold out within approximately three hours of the subscription opening. Following the sell-out of Product No. 1, which raised 400 billion won last April, the early closure of the second product indicates continued investor demand for corporate finance-based asset management products.
NH Investment & Securities announced that the “N2 IMA1 Mid-Term Type No. 2,” which began subscription on the 1st, sold out early, reaching its 120 billion won limit in about three hours. Although the subscription period was originally scheduled to last three days, sales closed on the first day due to overwhelming investor demand.

A notable feature of this sale was the inflow of new assets. A total of 64.9 billion won—accounting for 66% of the total sales amount—was recorded as new funds from external sources. Of this amount, 16.2 billion won came from new assets from individual customers, and 48.7 billion won from new assets from corporate customers. The company explained that IMA is being utilized as an asset management platform that attracts external funds, going beyond the simple transfer of existing customer assets.
By customer type, the proportion of corporate clients increased. Corporate clients accounted for 66% of the sales volume for the second product, significantly surpassing the 34% share of individual clients. Compared to the first product, where corporate and individual clients accounted for 55% and 45% respectively, the corporate share has expanded by 11 percentage points. This is interpreted as growing interest in IMA as a means of managing corporate surplus funds.
Demand from high-net-worth individuals was also evident. Among individual sales, ultra-high-net-worth individuals (UHNW, with financial assets of 3 billion won or more) and high-net-worth individuals (HNW, with financial assets of 1 billion won or more) accounted for 32% of the total. Their average investment amount per person was approximately three times higher than that of general customers.
NH Investment & Securities cites the provision of corporate finance-based investment opportunities as a key competitive advantage of IMA. The firm has built competitiveness in major investment banking (IB) sectors such as M&A finance, ECM, and DCM, and has also secured deal-sourcing capabilities in real estate and infrastructure finance. Based on this, the company’s strategy is to extend high-quality corporate finance investment opportunities—previously accessible mainly to institutional investors—to retail customers as well.
Yoon Byung-woon, CEO of NH Investment & Securities, stated, “The fact that 66% of sales proceeds are flowing into new assets and the proportion of corporate and high-net-worth clients has increased is clear evidence that IMA is establishing itself as a core asset management platform for corporations and high-net-worth individuals, going beyond a simple investment product.” “Going forward, we will continue to introduce competitive IMA products based on our management principle of selecting investment targets using verified corporate finance assets and pre-establishing the portfolio before raising client funds,” he added.