[Edaily Reporter Kim Se-yeon] Intellectual property (IP) content company #SAMG Entertainment announced on the 9th that it will target the summer market with its TiniPing characters. In particular, the company is aiming to attract adult fans with simple and sophisticated designs.

The “Early Summer” series, the first in this summer’s merchandise strategy, was designed to align with the increasingly early and prolonged summer season. Under the concept of “the closest coolness in daily life,” the collection features practical items suitable for both indoor and outdoor use.
The lineup includes cooling pajamas that provide instant relief upon contact with the skin, as well as handheld fans, body pillows, and cushions. It also encompasses portable items essential for outdoor activities, such as beach bags, targeting all aspects of daily life during the summer.
The design has also been updated. Instead of the existing TiniPing design, this Early Summer series features a new design utilizing striped patterns and the character’s iconic “bean-shaped eyes.” It was planned with a simple and sophisticated vibe to appeal to a wide range of consumers, from adult fans to kidult consumers.
The company will also continue its phased product rollout for the summer season. From late May to late June, it will showcase the “Early Summer” series, followed by the launch of the “Silver Pink” series, which focuses on beauty tools, pouches, and miscellaneous goods. Merchandise based on the movie “Love Hachuping: The Legend of the Whale Jewel” will also be unveiled in due course.
A SAMG Entertainment representative stated, “Summer is a key period that allows us to run seasonal products for the longest duration of the year,” adding, “We will expand beyond simple character merchandise to become a brand that offers suggestions for consumers’ tastes and daily lives.”