[Edaily Reporter Shin Ha-yeon] #Innojin announced on the 16th that the "Mania Package," a key component of the "Volvic Scalp & Hair Pack," sold out completely during a CJ OnStyle TV live broadcast held on the 13th.

Actress Lee Seung-yeon appeared as a guest on the broadcast to introduce the product’s features and methods for scalp and hair care. Volvic unveiled a home shopping-exclusive package centered on the Scalp & Hair Pack, and the Mania Package—which bundles the hair pack with a salt care scaler—garnered a positive response from consumers and sold out early.

The company analyzed that purchases were brisk not only among existing customers but also among new consumers encountering the product for the first time. It explained that the integrated home care concept, which simultaneously cares for both the scalp and hair, attracted interest from a broad consumer base.

The Volvic Scalp & Hair Pack is a cream-type product used after shampooing. It is designed to care for both the scalp and hair, containing 17 types of amino acids, panthenol, niacinamide, and propolis extract. It is characterized by its ability to simultaneously moisturize and soothe the scalp, improve elasticity, and nourish the hair while enhancing its shine.

A Volvic representative stated, “We confirmed high interest in the product, as evidenced by the sell-out of the ‘Mania Package’ during the first broadcast and a notable influx of new customers,” adding, “We plan to continue expanding our broadcast and distribution channels to introduce this integrated home care solution for both scalp and hair to more consumers.”

Meanwhile, buoyed by the success of the first broadcast, Volvic plans to hold a second CJ OnStyle TV Live broadcast on the 29th, featuring actress Lee Seung-yeon. The second broadcast will showcase a special lineup centered on the Scalp & Hair Pack, along with various promotional benefits.