[Edaily Reporter Han Jeon-jin] #E-Mart is launching its first-ever “Peacock Day” event featuring the entire lineup of its premium ready-to-eat brand, Peacock.

On the 19th,

announced that it would begin its “Peacock Day” event starting that day. The “buy 2, get 1 free” promotion will run for three days through the 21st for refrigerated, frozen, and room-temperature items, and for two days through the 20th for meal kits.

This marks the first time a “Buy 2, Get 1 Free” promotion is being held for the entire Peacock product line. For meal kits, customers can mix and match items within the same category, while other products can be purchased together regardless of category.

During the promotion period, customers can enjoy discounts on signature items such as “Peacock New Songtan-style Budae Jjigae,” “Peacock Perilla Oil Perilla Seed Makguksu,” and “Peacock Olive Oil,” as well as new products launched this past June.

Notable new products include three items from the “Peacock × Chinese Cuisine Witch” collaboration—Chinese-style cold noodles, Taiwanese beef noodle soup, and dried pollack jjamppong—as well as Wando abalone seaweed soup, chestnut pie, cheese sticks, and honey garlic twists.

E-Mart plans to run this event not as a simple discount sale but as a brand experience event. The company intends to hold it twice a year—once in the first half and once in the second half—as a regular event to allow consumers to experience a wide variety of Peacock products.

An E-Mart official stated, “We planned this promotion to cover all items so that customers can try Peacock products without hesitation,” adding, “We plan to continue strengthening the brand’s competitiveness by expanding our new product lineup and improving the quality of existing products.”