[Edaily Reporter Kim Mi-kyung] Namyang Dairy Products has launched a campaign targeting college students, led by its flagship milk drink brand, “Choco Emong.” #Namyang Dairy Products announced on the 19th that it ran the “Choco Emong Campus Attack” program from the 16th to the 18th, visiting college campuses across the country.

This event was organized to offer a break and words of encouragement to college students exhausted from preparing for final exams, while also expanding the company’s reach among young consumers.

Namyang Dairy used Chocoemon trucks to distribute free products and host various interactive events. The universities visited were selected based on a preliminary student vote and consultations with school administrators. The company visited Suncheon National University, Baekseok University’s Cheonan Campus, and Sungshin Women’s University in succession to meet with students.

At each location, the company held a tasting event for its recently launched new product, “Sweet Red Bean Emong.” Participating students had the chance to experience Sweet Red Bean Emong firsthand, which features a subtle red bean aroma and a smooth flavor. The company reported that participatory programs—such as the “Twin Emong Test,” where students shouted out their favorite Emong products with friends, and “Stress Busters,” where they shared their worries—were met with an enthusiastic response.

Namyang Dairy Products is strengthening its engagement with the younger generation, centered around Choco Emong. Launched in 2011, Choco Emong, with its rich chocolate flavor, secured the top market share for the fourth consecutive year in the domestic offline chocolate-flavored milk market last year. Recently, the company has expanded its product lineup to include Matcha Emong, Choco Emong Mini Unsweetened, and Red Bean Emong, thereby strengthening the brand’s competitiveness. Thanks to this strategy, Namyang Dairy’s flavored milk sales in the first quarter of this year increased by 7% compared to the same period last year.

A Namyang Dairy representative stated, “With the aim of cheering on students during exam season, we visited campuses in person to provide opportunities for them to experience our brand,” adding, “We will continue to carry out various activities to engage with consumers through the Emong series.”