[Edaily Reporter KYUNG GYEYOUNG ] E-MART Co., Ltd. announced on the 25th that it will host the “PL Brand (Private Label) Festa,” showcasing popular products from its Peacock, Nobland International Inc., and 5K Price lines.

E-MART Co., Ltd.(139480)organized this event, which runs from today through July 1, to help ease the burden on customers’ shopping budgets.

Peacock, the premium ready-to-eat brand, is offering a 20% discount on all samgyetang and baeksuk items—including “Mung Bean Samgyetang” and “Poria Mushroom Baeksuk”—when customers earn Shinsegae Co.,Ltd Points. Items such as “Peacock Beef Milmyeon Nabe” and “Peacock Rocos BBQ Pork Ribs” are also included in the sale.

The value-for-money brand Nobland International Inc. is selling “Nobland International Inc. Fried Whole Chicken Wings” for 8,880 won. In collaboration with Binggrae, “Strawberry & Mango Ice Bars” and “Café au Lait” are available for 4,580 won and 1,280 won, respectively.

5K Price is launching 29 new products for this event. Items such as “5K Price 1-Minute Curry” and “5K Price Rice Noodles” are priced at 980 won each, while “5K Price Frozen Grilled Pork Belly” and “5K Price Orange Chicken” are priced at 4,980 won each.

E-MART Co., Ltd. plans to hold a raffle for customers who spend at least 50,000 won—including promotional items—and enter via the E-MART app, awarding prizes such as an “LG Objet Air Conditioner” (1 winner), “Aqua Field passes” (50 winners), and “10,000 e-Money points” (100 winners).

Jeong Woo-jin, head of marketing at E-MART Co., Ltd., said, “Amid high inflation, E-MART Co., Ltd.’s private label (PL) products, which offer both value and quality, are establishing themselves as essential items for the public,” adding, “Moving forward, E-MART Co., Ltd. plans to continuously expand its differentiated PL product lineup based on our product planning capabilities and competitive purchasing power.”