[Edaily Reporter Hyera Lee ] Cheongdam Global ( CHUNGDAMGLOBAL Co., Ltd.(362320)) announced on the 8th that the number of brands participating in its global pop-up store and trade show projects has increased from approximately 50 in February to 112 as of this month. The company is expanding its penetration of the North American and European markets through its U.S. pop-up stores and global trade shows.

According to CHUNGDAMGLOBAL Co., Ltd., the company is operating pop-up stores at key commercial districts in the U.S. West Coast, including the Del Amo Fashion Center, The Americana at Brand, and Santana Row. Following the conclusion of pop-up events at Mission Viejo, The Great Mall, Ontario Mills, and The Outlet at Orange, the company plans to open additional stores at Promenade Temecula and Los Cerritos Center next month.
The company is also continuing to participate in global trade shows. CHUNGDAMGLOBAL Co., Ltd. recently concluded its participation in the “Be+Well” expo and will participate in “Cosmoprof North America Las Vegas,” taking place this month in Las Vegas. In September, the company plans to participate in “PTAK Warsaw Expo: Beauty Days,” to be held in Warsaw, Poland.
The company explained that through this project, it is supporting domestic small and medium-sized as well as indie beauty brands in expanding their overseas sales channels. It noted that it has established a platform enabling brands across various categories—including skincare, sheet masks, makeup, and body care—to target overseas markets.
CHUNGDAMGLOBAL Co., Ltd. is utilizing local consumer purchase data and market feedback gathered through pop-up stores and global trade shows to help participating brands develop distribution and sales strategies and secure placements in major local retail channels. The company added that numerous brands are currently entering overseas markets through the U.S. and Canadian business-to-business (B2B) distribution network established by CHUNGDAMGLOBAL Co., Ltd.
CHUNGDAMGLOBAL Co., Ltd. stated, “We are building a global expansion platform that goes beyond simply operating pop-up stores, enabling domestic brands to test overseas markets and accumulate local consumer data, which can lead to B2B distribution and long-term market entry,” adding, “We will continue to discover promising domestic small and medium-sized brands to expand the competitiveness of K-Beauty in the U.S. and European markets.”