KOSDAQ

Obigo Inc. Unveils Roadmap for In-Car Gaming Platform 'PickJoy'… Targets the 'In-Car Gaming' Market

Advancements in In-Vehicle Entertainment Platforms To Be Installed in Renault Korea’s Mass-Produced Vehicles

Hyera Lee
2026-07-09 08:53:12
[Edaily Reporter Hyera Lee ] Obigo Inc.(352910)announced on the 9th that it has unveiled the mid- to long-term service roadmap for its in-car gaming platform “PickJoy” and is set to target the global connected car market.
A screenshot of PickJoy’s multiplayer gameplay. (Photo courtesy of Obigo Inc.)

Obigo Inc. plans to transform the vehicle interior into an entertainment space by securing diverse game content and enhancing its platform. The company is currently expanding the supply of its AI content platform “PickSeries” to global original equipment manufacturers (OEMs) and is developing PickJoy as a core service within that ecosystem.
The company has already commercialized PicJoy by installing it in Renault Korea’s mass-produced vehicles.
Obigo Inc. plans to gradually enhance its platform in line with improvements in hardware performance, such as automotive semiconductors and memory. The company envisions sequentially supporting multiplayer games, retro arcade games, and Android-based native games, and eventually implementing 5G-based streaming games and AAA-grade gaming environments.
Based on this roadmap, the company plans to grow PicJoy into a global in-car gaming platform and expand revenue from its subscription-based services.
An Obigo Inc. official stated, “PicJoy is being installed in vehicles from global partners and is proving its commercial viability,” adding, “By upgrading the platform in line with hardware advancements, we will build an in-car gaming ecosystem that supports both streaming and games.”

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