[E-Daily Reporter Park Jung-Soo ] HYUNGKUK F&B Co., Ltd(189980)announced on the 10th that “Taylor Deepwater,” a beverage brand of its subsidiary Taylor Farms, has been selected as an “Excellent Product” at the “2026 Seoul Awards” organized by the Seoul Economic Promotion Agency.
The Seoul Awards is a certification program that selects outstanding products by comprehensively evaluating the quality, marketability, design, commercial potential, and global competitiveness of consumer goods produced by small and medium-sized enterprises (SMEs) based in Seoul. Selected products are granted the right to use the Seoul Awards certification mark and are provided with support programs to expand their domestic and international sales channels.
With this selection, Taylor Deep Water has received recognition for its product appeal and market potential, and the company expects this to help enhance brand trust and expand its consumer reach.
Taylor Farms is expanding its line of health-oriented products based on its premium prune brand, “Taylor.” Earlier this year, the company launched Taylor Deepwater in the Japanese market, marking its entry into overseas markets.
The company plans to leverage the Seoul Award certification to strengthen its domestic and international marketing efforts and to boost brand awareness and expand its distribution network in overseas markets, including Japan.
Taylor Farms is a premium prune brand acquired by HYUNGKUK F&B Co., Ltd in 2021. Through the acquisition of Taylor Farms, HYUNGKUK F&B Co., Ltd is adding B2C brand competitiveness to its existing B2B-focused business and expanding business synergies by combining manufacturing and distribution capabilities with brand awareness.
A company official stated, “Being selected as an Excellent Product at the Seoul Awards is a recognition of Taylor Farms’ product competitiveness and brand value,” adding, “We will actively utilize the Seoul Awards certification to enhance brand trust in the global market and focus on expanding exports.”