[Edaily Reporter Kim Yeong-hwan ] KOSDAQ-listed company SEWHA P&C INC.(252500)is taking steps to strengthen responsible management and enhance corporate value through a series of treasury stock purchases by its largest shareholder and management.

SEWHA P&C INC. announced on the 10th that the stake held by its largest shareholder, CEO Lee Hoon-gu, and related parties has increased to 32.15%. The company explained that this increase in shareholding reflects management’s confidence in the company’s value and its commitment to enhancing shareholder value.

These share purchases were carried out through voluntary on-market purchases by management. Executive Vice President Lee Jae-bok, Director Cho Jun-han, and Director Shin Jae-hoon purchased a total of 272,264 shares, demonstrating their commitment to responsible management.

The company assessed that, while its consolidated net assets amount to approximately 40 billion won, its current market capitalization stands at about 20 billion won and its price-to-book ratio (PBR) remains at 0.5x, indicating that its market value does not fully reflect its actual asset value and growth potential.

SEWHA P&C INC. continues to grow by expanding domestic and international sales of its hair care brand “Moremo” and lifestyle beauty brand “Senok.” The company explained that its subsidiary, PlayX Studio, is also accelerating efforts to secure new growth engines by expanding its business scope.

SEWHA P&C INC. official stated, “The current corporate value does not fully reflect the company’s asset value and business potential,” adding, “We will strengthen communication with the market through the largest shareholder’s increase in stake and proactive investor relations (IR) activities, and we will fully pursue the expansion of our proprietary brands and subsidiaries to secure a fair market valuation.”