[E-Daily Reporter Kwon Oh Seok ] Global medical aesthetics platform company CLASSYS Inc.(214150)has appointed Yoon Jun-oh (pictured), a former vice president at SamsungElectronics, as its new CEO and is launching its “Next Stage” strategy in earnest to become a global leader. CLASSYS Inc. announced on the 15th that it has appointed Yoon Jun-oh as its new CEO. CEO Yoon is a key executive who has led growth strategies and future business initiatives at Samsung Group and SamsungElectronics, and is recognized as a leader with extensive experience in technology, business, strategy, and operations.

CEO Yoon began his career as a software engineer at SamsungElectronics’ Korean and U.S. subsidiaries and went on to hold various roles in marketing and planning. From 2009 to 2018, he played a key role on the Strategy Team within the Samsung Group’s Future Strategy Office, where he led the development of group-wide business portfolio strategies, identified new growth engines, and spearheaded major M&A deals. In particular, he directly led the acquisition, integration, and synergy creation of Harman—widely regarded as one of the most successful M&A cases in SamsungElectronics’ history. He also served as a director at Rainbow Robotics, a robotics subsidiary, and Flact Group, a subsidiary specializing in data center HVAC systems, where he broadly addressed growth strategies and key management issues for portfolio companies.
His extensive career at SamsungElectronics—a top global company—spanning technical expertise as an engineer, global field experience, and a broad range of responsibilities from corporate-wide strategy and M&A to post-acquisition growth strategies, is cited as CEO Yoon’s unique strength. Consequently, industry observers expect him to be the ideal candidate to lead the next phase of growth for CLASSYS Inc., a leader in the global medical aesthetics platform market.
Through its merger with ELUON Corporation, CLASSYS Inc. has rapidly expanded its global business by broadening its product portfolio, targeting the U.S. and Chinese markets, establishing a direct sales structure in Brazil, and transitioning to direct operations in Japan. Currently, overseas sales account for approximately 67% of total revenue, and overseas employees make up about 33% of the total workforce. By going beyond simply exporting products to directly establishing and operating local organizations and sales, marketing, and service infrastructure, the company is strengthening its position as a top global K-Beauty equipment company.
Since taking office, CEO Yoon plans to focus on: △ accelerating the expansion of overseas operations based on global expertise; △ innovating next-generation products, services, and platforms by integrating AI, software, and data; △ enhancing the business portfolio and securing new growth engines; and △ upgrading the company-wide management system and strengthening execution capabilities.
In particular, CLASSYS Inc. plans to combine its accumulated energy-based aesthetic medical device technology and vast procedural data with its AI, software, and data capabilities to introduce “first-of-kind” next-generation products and services—unprecedented in the market—that go beyond simply improving the performance of existing equipment. Through this, the company aims to transcend the conventional growth model reliant solely on equipment and consumables, set new standards for the global medical aesthetics industry, and secure differentiated competitiveness not only in products and technology but also across its business model and the overall customer experience.
CEO Yoon Jun-oh stated, “CLASSYS Inc. is already a global company with differentiated product competitiveness and a solid foundation for growth in the global market.” He added, “By linking the growth strategies and innovation DNA accumulated at SamsungElectronics to CLASSYS Inc.’s global business expansion, and by integrating the headquarters and overseas organizations into a unified operational system to strengthen execution capabilities, we will simultaneously elevate our technological and product competitiveness as well as the customer experience to achieve a second leap forward.”