Broadcasting News

"Nearly 100 Million"... So Ji-sub Treats Entire 'Director Kim' Crew to Gold

"To express gratitude to the staff" Netflix Also Gave Gold Gifts to Staff During the Production of 'The Square'

Gim Ga Yeong
2026-07-27 10:57:32
[Edaily Starin Gim Ga Yeong Reporter] Actor So Ji-sub presented gold gifts to the entire crew of the SBS Friday-Saturday drama "Manager Kim." The gold purchased for the gifts is reported to have cost nearly 100 million won.
The gold gifts actor So Ji-sub presented to the crew (right). (Photo = SBS, social media screenshot)

On the 27th, Fifty-One K, So Ji-sub’s agency, told Edaily, “While it’s difficult to specify the exact amount, it is true that he gave the gifts to express his gratitude to the staff.”
Previously, My Daily reported that So Ji-sub had gifted gold to 300 staff members of *Manager Kim*. Photos of the gold gifts So Ji-sub presented were also shared online, sparking widespread attention. The case containing the gold was inscribed with the message: “I felt great emotion and happiness while working on this project,” adding, “I thank all of you who have quietly made *Manager Kim* shine in your respective roles. From So Ji-sub, ‘Director Kim.’”
The gold So Ji-sub gifted weighed 1 gram. At the time of purchase, the market price was around 300,000 won per gram. Considering he gifted it to 300 staff members, the total purchase amount was approximately 100 million won.
So Ji-sub previously made headlines last year when he gifted half a don of gold to the entire crew after wrapping up filming for the Netflix series *The Square*. Explaining his reason for such gifts, he said, “I’ve been buying gifts out of my own pocket after filming wraps for a long time, but everyone thought they were sponsored. Gold isn’t something that can be sponsored, so I prepared it with the intention that they could sell it and use the money if they ever face financial difficulties.”
Meanwhile, “Director Kim,” starring So Ji-sub, is a revenge action drama about an ordinary father fighting to get his only daughter back. It concluded its run with an average viewership rating of 23.1% based on nationwide household figures, ranking as the second-highest-rated Friday-Saturday drama in SBS history.

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