[Edaily Reporter Kim Ji-woo ] SPC SAMLIP(005610)has won four main prizes at the “2026 Red Dot Design Award,” considered one of the world’s top three design awards. The company has been recognized internationally for its design capabilities, ranging from brand identity development to packaging, spatial design, and customer touchpoints.

SAMLIP announced on the 30th that four of its projects—City Deli, Jemis, Golden Moments, and Gift Cards—were selected for main prizes in the Brand & Communication Design category of the Red Dot Design Award.

The Red Dot Design Award is an international design award organized by the Design Zentrum Nordrhein-Westfalen in Germany. Considered one of the world’s top three design awards alongside Germany’s iF Design Award and the U.S.’s IDEA, it comprehensively evaluates innovation, aesthetics, and brand communication.

The global home deli brand “City Deli” embodied a dynamic brand identity by utilizing a 24-degree diagonal line—symbolizing a city dweller’s day—and fluorescent green. It was recognized for applying a consistent design across both packaging and store spaces.

Based on its newly restructured brand framework, SAMLIP plans to expand City Deli’s product lineup and strengthen its business competitiveness.

The premium jam brand “Jamis” is a project that consolidated the existing “Jam-Filled Cookies” and “Jamis Jam” into a single brand. It expanded the brand experience by consistently applying the “mm” motif—inspired by the sound made when tasting food—to its logo, packaging, and offline spaces.

The bakery brand “Golden Moments” expressed the special moments of enjoying desserts through three-dimensional patterns, a sparkling logo, gold foil textures, and vibrant colors. The design, which transformed everyday desserts into a gift-giving experience, received high praise.

A SAMLIP representative stated, “With four projects winning awards simultaneously, SAMLIP’s design competitiveness has been recognized,” adding, “Based on storytelling that resonates with consumers and a consistent brand experience, we will present distinctive designs in the global market as well.”