[Edaily Reporter Han Kwangbeom ] Pre-order enthusiasm among the 1030 generation is heating up. SamsungElectronics(005930)The pre-sale for the “Galaxy Z Fold8 Ultra, Fold8, and Flip8,” which has been underway since the 28th, is gaining momentum as it approaches its conclusion on the 3rd of next month. Demand for final pre-orders through online and offline channels is expected to peak starting this weekend.
According to SamsungElectronics on the 31st, the 1030 generation accounts for more than half of pre-order customers. In particular, the newly unveiled Galaxy Z Fold8—which offers passport-sized portability when folded and a large screen similar to a tablet when unfolded—is generating buzz among young people who enjoy immersive experiences with short-form content, webtoons, and games.
The most popular model among the 1030 generation is the Galaxy Z Fold8, with the cream color being the top choice. Pistachio, a color exclusive to Samsung.com, and the signature Lavender color also enjoyed high popularity.
The Galaxy Z Fold8 Ultra, optimized for large screens and multitasking, and the Galaxy Z Flip8, which excels in compactness and self-expression, are also continuing to perform well. For the Galaxy Z Fold8 Ultra, Graphite and Green Shadow—a Samsung.com exclusive color—are gaining traction, while the Galaxy Z Flip8 is seeing strong demand for Mint, Cream, and Pink—all Samsung.com exclusive colors.
The popularity of this pre-order campaign is attributed to practical pre-order benefits targeting younger consumers. For the 10-30 age group—who frequently take photos and videos and prefer high storage capacity—the company is offering a “Double Storage” benefit: a free upgrade from the 256GB model to the 512GB model (worth 253,000 won) when purchasing the 256GB model. Customers who pre-order the Galaxy Z Fold8 Ultra or the 512GB Fold8 can receive the 1TB model by paying just 310,700 won—roughly half the price difference between the two models—thereby saving over 300,000 won.
Enhanced compatibility for Apple iPhone users is also seen as a key factor driving the increase in pre-orders. iOS users can use “Smart Switch” to wirelessly transfer their existing data using only a QR code, without installing a separate app, and the “Quick Share” feature is also available to facilitate data transfer and file sharing between iOS and Galaxy devices. In addition, the convenience of the updated “Samsung Wallet”—which now supports international payments with American Express cards, Millipass, and travel services—is drawing attention.
Additional pre-order benefits include: △ a 6-month subscription to Google AI Pro △ a 3-month subscription to Willa △ 11 special game themes from the Galaxy Store △ a 10% discount coupon for the “Galaxy Watch Ultra 2” and “Galaxy Watch 9” △ a 30% discount coupon for accessories.
In addition, the “New Galaxy AI Subscription Club” for new products offers benefits such as up to 50% of the residual value upon device trade-in, Samsung Care+, and discounts on accessory packages, while a new “Flip Youth Subscription” program has been launched to target customers in their teens and twenties.
A SamsungElectronics spokesperson stated, “This pre-sale saw a rapid response from the 10–30 age group right from the start, confirming their high expectations for the immersive experience and mobile capabilities of this new form factor,” adding, “Since various benefits, including double storage, expire on the 3rd of next month, we recommend that customers considering a purchase do so during the pre-sale period.”
