[Edaily Reporter kim mi-kyung ] “Meal°,” a premium bakery brand known in Seongsu-dong for its “bread shop with long lines,” has opened a new store at the Lotte Department Store Pyeongchon Branch and is expanding its consumer reach.

M’s Bakers, an affiliate of Maeil Dairies Co., Ltd.(267980) that operates the “Meal°” bakery brand, announced on the 31st that it has opened a new Meal° store at the Lotte Department Store Pyeongchon Branch in Anyang, Gyeonggi Province.

Inspired by artisan bakeries in Copenhagen, Denmark, the new store is designed to highlight the inherent charm of bread. The warm wooden interior, subdued lighting, and neatly arranged display cases bring out the colors and textures of the products, and the store is distinguished by baking bread on-site to offer the flavor of freshly baked goods.

The store sells a variety of bakery items perfect for breakfast or snacks, including signature white breads such as “Plain White Bread,” “Rich White Bread,” and “Goyang White Bread.”

An opening promotion is also underway. Until August 8, customers who spend 15,000 won or more at the Lotte Department Store Pyeongchon branch will receive a free bottle of Maeil Dairies Co., Ltd.’s new product, “Pure Teen Chocolate Shake (330 mL).” This protein drink is the first of its kind in Korea to be produced using the UF (Ultrafiltration) process, which concentrates domestic milk three times without adding protein powder.

Following the Pyeongchon branch, Mildo plans to open a new store at the Lotte Mall Gimpo Airport branch by the end of August. Through these openings, the company aims to gradually expand its consumer reach, focusing on Seoul and the greater Seoul metropolitan area.

An official from M’s Bakers stated, “We opened a new store at the easily accessible Lotte Department Store Pyeongchon branch to introduce Mildo’s white bread—which originated in Seongsu-dong—to more customers,” adding, “We will continue to expand our offline presence based on carefully selected ingredients and Mildo’s unique baking philosophy.”

Mildo is a premium white bread brand that began in Seongsu-dong, Seoul, in 2015. It gained popularity through word of mouth as a “bread shop where people line up to buy bread.” Currently, the brand operates 17 stores in Seoul and Gyeonggi Province, including its Seongsu-dong flagship store, and also sells its products through online channels such as Coupang and Kurly.