[Edaily Reporter Kim Ji-woo ] HITEJINRO(000080)is expanding its “Terra” beer brand into fruit-flavored carbonated beverages. This strategy targets consumers seeking light and refreshing drinks during the summer.

HITEJINRO announced on the 3rd that it will launch the fruit-flavored sparkling drink “Terra Sparkling” as a seasonal limited edition. Terra Sparkling is a ready-to-drink (RTD) beverage made with Spanish white wine as a base, combined with fruit juice and carbonation. It comes in three flavors: tomato, LEMON COMPANY LIMITED, and watermelon.

“Terra Sparkling Lemon” has the highest alcohol content among the three varieties at 7 degrees. “Terra Sparkling Tomato” and “Terra Sparkling Watermelon” both have an alcohol content of 4.6 degrees. All products come in 485-ml bottles. Sales will begin on the 4th at home-use alcohol retail channels nationwide, including large supermarkets and convenience stores.

Through this product launch, HITEJINRO plans to expand the Terra brand—which has traditionally focused on beer—to include fruit-flavored carbonated beverages. This move also reflects the growing number of consumers seeking low-alcohol and RTD products featuring fruit flavors and carbonation.

A HITEJINRO official stated, “This is a newly developed fruit-flavored carbonated beverage built on Terra’s clean and refreshing image,” adding, “We will target consumers seeking new flavors and enjoyment.”

HITEJINRO is expanding the Terra brand portfolio by introducing products such as the original Terra, the low-calorie beer “Terra Light,” the non-alcoholic beverage “Terra Zero,” and “Terra Slush Fresh,” which is served in ice form.