CJ CheilJedang Corp(097950)[Edaily Reporter Kim Ji-woo ] CJ CheilJedang is expanding its platform, which uses artificial intelligence (AI) to handle everything from identifying food trends to planning new products and predicting consumer reactions, to the global market.

CJ CheilJedang Corp announced on the 6th that it has introduced its AI-based marketing platform, “Food AI 360,” to its U.S. operations. Food AI 360 is an AI-based marketing intelligence solution that supports real-time trend analysis, product planning and development, consumer response prediction, and post-launch market response monitoring—all on a single platform. It was jointly developed by CJ CheilJedang Corp’s Food Marketing Division and its AX·DX team.

CJ CheilJedang Corp. first introduced “Food AI 360” to its domestic business division in June of last year. It then selected the U.S. as the second country for implementation and rolled it out there at the end of June this year. The company plans to analyze the U.S. food market and consumer reactions in real time and swiftly incorporate these insights into the planning and marketing of K-food products.

Beyond trend analysis, the platform also features a “Concept Studio” function where AI supports the creation and evaluation of new product concepts. It translates predicted trends into concrete product ideas and visualizes product direction, key features, and packaging designs to generate proposals. It also enables companies to review anticipated consumer reactions, strengths, and areas for improvement in advance through AI-based evaluations.

In fact, CJ CheilJedang Corp is already showcasing products developed using “Food AI 360.” “Matcha Haetban,” launched last June, is an example of a product commercialized through this platform by taking into account the sustainability of the matcha trend—which has continued since last year—and consumer demand for combining healthy ingredients with convenience.

“Bibigo Salmon Steak,” which surpassed 1.4 million units in sales within just six months of its launch, is also a product planned based on “Food AI 360.”

AI insights are also being used to expand the brand experience beyond individual product development. CJ CheilJedang Corp. has recently been expanding its flagship brands—such as Haetban, Dasida, and Bibigo—into new categories like snacks and beverages.

CJ CheilJedang Corp. plans to roll out “Food AI 360” sequentially this year, starting in the U.S. and expanding to key regions such as Japan and Europe.

A CJ CheilJedang Corp spokesperson stated, “‘Food AI 360’ is a platform that uses AI to connect the entire process—from identifying trends to consumer evaluation and commercialization—thereby increasing both development speed and the likelihood of market success,” adding, “We will continue to quickly translate consumer needs into differentiated products to accelerate the growth of K-Food in the global market.”