[Edaily Reporter Han Jeon-jin ] E-Mart ( E-MART Co., Ltd.(139480)) announced on the 12th that it will hold the “Goraeit Festa” from the 14th to the 17th, offering discounts of up to 50% on items such as Jeju-grown flounder sashimi, daily necessities, and back-to-school supplies.

The featured item of the event is Jeju-grown flounder sashimi. “Flounder Sashimi (240g)” and “Flounder Sashimi Fillet (100g)” can be purchased for 14,990 won and 4,990 won, respectively, when Shinsegae Points are earned and payment is made with a participating card. Although flounder prices have risen recently due to high water temperatures, the company secured 50 metric tons—four times its usual supply—through a partnership with “Bada Mokjang,” a contracted aquaculture farm in Jeju.

Discounts are also available on fresh foods such as Hanwoo beef, abalone, eggs, and pork. “Gyeolgoun Sunamso Hanwoo Sirloin” and “Wando Live Abalone” are 50% off when Shinsegae Co.,Ltd Points are earned, and “Fresh Eggs (30-pack)” are being sold for 6,280 won after securing 200,000 packs.

Discounts on deli items and ready-to-eat meals are also available. “Old-Fashioned Whole Fried Chicken” can be purchased for an effective price of 2,980 won when points and e-money benefits are applied. Items such as the “Octopus Trio Set,” “Three-Flavor Chicken Skewers,” and “Deli Salmon Sushi” are also on sale, and new products developed through collaborations between Peacock, “Hyot,” and “Kkeogeo” are 30% off when three or more items are purchased.

Promotions on daily necessities, including wine, beer, and coffee beverages, are also underway. Nine popular wines are 50% off, and 14 imported beers are available for 9,900 won for a pack of six. Household items such as laundry detergent, sanitary pads, and toothpaste are discounted by up to 50% when purchasing two or more items.

Ahead of the new school year, E-Mart has also prepared a sale on student furniture, laptops, and tablet PCs. During the event period, customers can collect stamps based on their purchase amount and enter a drawing to win tickets to the “Shinsegae Co.,Ltd. International Fireworks Festival” private viewing area.

Jeong Yang-oh, Head of E-MART Co., Ltd.’s Strategic Marketing Division, said, “As the heat wave has increased the burden on shoppers’ budgets, we’ve prepared discounts that customers can truly feel—ranging from food to daily necessities and back-to-school supplies.”