[Edaily Reporter KIM AH-REUM ] KleanNara(004540)has appointed Chairman Choi Hyun-soo (pictured), a third-generation heir to the family business, as CEO and will resume a co-CEO system with President Lee Dong-yeol.

KleanNara announced on the 11th that it held a board of directors meeting and appointed Chairman Choi as CEO and Chairman. Chairman Choi and President Lee will serve as co-CEOs, sharing responsibility for managing the company.

Chairman Choi will oversee the business division as well as the finance, accounting, and procurement divisions. He plans not only to set the direction for growth initiatives but also to directly drive performance by integrating the product portfolio, cost structure, and capital management into a unified strategy. President Lee will be in charge of the Cheongju plant and human resources, focusing on improving productivity and streamlining organizational operations.

The company will promote swift decision-making and execution centered on each representative’s area of responsibility while maintaining close collaboration on major management issues. This move is seen as an effort to reduce decision-making bottlenecks by combining the chairman’s vision for mid- to long-term growth with the execution capabilities of the plants and organizational units.

Since assuming the chairmanship last December, Chairman Choi has been establishing a mid- to long-term growth direction and laying the groundwork for future growth. With the appointment of the co-CEOs, he plans to strengthen the integration of business strategy with finance and procurement functions, and personally oversee the implementation of profitability-focused management and growth initiatives.

President Lee is a finance and operations expert who has served as Chief Financial Officer (CFO) and head of business units. Previously appointed as a co-CEO alongside Chairman Choi in March 2025, he assumed the role of sole CEO in December of the same year following Chairman Choi’s assumption of the chairmanship.

KleanNara official stated, “This is a transition in our management structure designed to translate the mid- to long-term growth direction we have been refining since last year into tangible business results,” adding, “We will accelerate the speed of decision-making and execution based on the expertise and accountability of each CEO.”