[Edaily Reporter Choi Oh-hyun ] “Lifezip,” a home lifestyle community operated by LGELECTRONICS, is hosting its first standalone fair. The event extends the experiences and tastes cultivated within the online community into the offline world.

Lifezip announced that it will host its first standalone home lifestyle exhibition, “2026 House Archive: Home Digging Fair,” at COEX in Samseong-dong, Seoul, for four days starting on the 13th.

The event is organized around the concept of “Home Digging,” which refers to deeply exploring the various activities and lifestyles that take place at home to discover one’s own personal tastes. With a total area of 670 pyeong, the exhibition is more than twice the size of the Lifezip pop-up store operated last year in Seongsu-dong, Seoul.

The exhibition features: △ “Rest,” which offers relaxation and rejuvenation through scents, tea, and sleep; △ “Creation,” where visitors can experience creative activities such as DIY and crafts; △ “Relationships,” which focuses on human connections through activities like home parties; △ “Collecting,” which showcases ceramics, vintage items, and art prints; and △ “Exploration,” which suggests various hobbies such as gardening.

A table market will also be held, where about 30 Lifezip members will sell items they have made or collected themselves. Approximately 70 brands across various fields—including furniture, lighting, plants, stationery, and crafts—will participate.

LGELECTRONICS has placed products such as the “LG StandbyMe 2 Max,” the “LG XBOOM 360” wireless speaker, the “LG Puricare AeroFurniture” tabletop air purifier, and the “LG Tewoon Mini” plant care appliance throughout the venue, allowing visitors to naturally experience the products.

Lifezip is a home lifestyle community launched by LGELECTRONICS in 2022. Under the slogan “We can do anything at home,” the platform shares a variety of home-centered activities, including cooking, interior design, gardening, pet care, and home camping. Membership, which stood at 450 at launch, surpassed 1.1 million in about three years, and the number of monthly active users (MAU) has reached approximately 300,000.

Through Lifezip, LGELECTRONICS is expanding its customer touchpoints from the online to the offline realm. Following the opening of its first pop-up store, “Lifezip Housewarming,” in Seongsu-dong, Seoul, in 2024, the company participated in the Seoul Living Design Fair last year. This time, by hosting its own standalone fair, the company is expanding its customer-participatory community.

Jeong Jae-woong, Head of the Customer Value Innovation Division at LGELECTRONICS, said, “Lifezip is expanding its customer touchpoints by moving beyond the online community to engage in various offline activities, including pop-up stores and this fair.” He added, “We will continue to create a new home lifestyle culture together with our customers and deliver differentiated customer experiences.”