Business·Industry

LG Corp. to Develop Skeleton and Ice Hockey Prospects… Also Extends Sponsorship of National Teams

LG Corp. Future Slide and LG Hockey Dreams Launched Programs and Competitions for Identifying Promising Talents, and Equipment Support Sponsorship of National Teams Extended Through 2030

Choi Oh-hyun
2026-08-13 10:00:06
[Edaily Reporter Choi Oh-hyun ] LG Corp. is set to identify and nurture promising athletes in skeleton and ice hockey. The company is also extending its sponsorship of the national teams through 2030, continuing its long-term support to expand the base of these less popular winter sports.
LG Corp. has extended its sponsorship of the national ice hockey and skeleton teams through 2030 and is stepping up efforts to develop promising athletes in these sports. From the 10th to the 13th of this month, LG Corp., in collaboration with the Korea Ice Hockey Association, held the “LG Hockey Dreams Goalie Camp” to train goalies. For this program, Dave Rook (third from the right), a former NHL coach invited by the Korea Ice Hockey Association, and David Gyenes (first from the left), the goalie coach for Hungary’s U-17 national team, are coaching the goalies. (Photo courtesy of LGELECTRONICS)

LG Corp. announced on the 13th that it has officially launched “LG Future Slide,” a program to nurture skeleton prospects, and “LG Hockey Dreams,” an ice hockey development program.

“LG Future Slide” is a step-by-step development program that guides athletes from their introduction to the sport all the way to selection for the national team. In partnership with the Korea Bobsleigh and Skeleton Federation, LG Corp. will operate programs such as the △Draft Combine, △Skeleton Training Sessions, and △Start Competitions.

The Draft Combine is a program that tours middle schools, high schools, and universities to assess students’ athletic abilities and identify talented individuals with high potential as skeleton athletes. The program then supports participants in gaining practical experience through training camps and introductory competitions. While the national skeleton team has achieved success on the international stage—including a gold medal at the 2018 PyeongChang Winter Olympics—a relatively shallow talent pool has long been cited as a challenge.

In ice hockey, LG Corp. operates the “LG Hockey Dreams” program in partnership with the Korea Ice Hockey Association. The program consists of: △ a Goalie Camp where coaches from global leagues teach technical skills; △ scholarships for promising players to support their entry into overseas leagues; and △ a Tryout Camp to select the national team for the 2028 Winter Youth Olympics.

From the 10th to the 13th of this month, LG Corp. also held a Goalie Camp, inviting international coaches from global leagues—including the National Hockey League (NHL)—to teach defensive techniques to elite middle school goalies in Korea.

In addition, LG Corp. is extending its sponsorship agreements with the national skeleton and ice hockey teams through 2030. LG Corp. has served as the main sponsor of the national skeleton team since 2015, and in ice hockey, it has continued its support—starting with the women’s national team in 2016—to include both the men’s and women’s national teams as well as the youth national teams.

Skeleton and ice hockey are sports that entail significant financial burdens due to expensive equipment, overseas training camps, and participation in international competitions. Over the past decade, LG Corp. has provided support to improve equipment and training environments. The number of registered skeleton athletes has more than doubled compared to 2014, and the national team has won over 130 medals on the international stage, including at the Olympics and World Championships.

The national ice hockey team has also expanded from four teams in 2014 to a total of seven today, including men’s and women’s senior teams and age-group youth teams. At the 2024 Gangwon Winter Youth Olympics, the South Korean women’s ice hockey team won a silver medal—the first in the history of the sport.

An LG Corp. official stated, “We find it meaningful to nurture promising athletes in skeleton and ice hockey and to contribute to the development and growth of these sports,” adding, “We will continue to provide steady support to expand the base of these sports.”

LG Corp. has extended its sponsorship of the national ice hockey and skeleton teams through 2030 and is stepping up efforts to nurture promising athletes in these sports. From the 10th to the 13th of this month, LG Corp. held the “LG Hockey Dreams Goalie Camp” to train goalies in conjunction with “Hockey Together 2026,” an ice hockey coaching and player training program hosted by the Korea Ice Hockey Association. Players and officials who participated in the Goalie Camp and Hockey Together are pictured taking a commemorative photo on the 12th.(Photo courtesy of LGELECTRONICS)

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