[Edaily Reporter KIM SAE-MI ] Pharmicell(005690)announced on the 14th that it has relaunched “PLAYCELL,” the daily skincare brand under the derma-cosmetic brand “by Pharmicell LAB.”

Through this relaunch, PLAYCELL has adopted panthenol as its key ingredient and included “panthenol” in the names of all products. The products also contain 1–7% of Pharmicell’s human bone marrow-derived stem cell culture medium, depending on the specific characteristics of each product.

The product line consists of a total of six items, organized by skincare step: △ Panthenol Resetter Cleanser △ Panthenol Balancer Water Toner △ Panthenol Balancer Milk Toner △ Panthenol Healer Ampoule △ Panthenol Core Cream △ Panthenol Claire Sunscreen.

The flagship product, the “PlayCell Panthenol Healer Ampoule,” is an intensive treatment that hydrates and nourishes the skin.

The “Panthenol Resetter Cleanser” removes impurities and makeup, while the “Panthenol Balancer Water Toner” and “Panthenol Balancer Milk Toner” were developed to help maintain the skin’s oil-moisture balance after cleansing. The “Panthenol Core Cream” focuses on moisturization and skin barrier care, while the “Panthenol Claire Sunscreen” focuses on UV protection.

Through this relaunch, Pharmicell plans to expand the primary consumer base for its existing stem cell-based cosmetics to include younger age groups.

A Pharmicell representative stated, “PlayCell is a brand that goes beyond the image of stem cell cosmetics as ‘high-priced’ or ‘anti-aging products for middle-aged and older adults’ to offer everyday skincare solutions for younger consumers,” adding, “We plan to continue introducing daily derma-cosmetics that incorporate stem cell technology.”