[Edaily Starin Reporter KIM HYUNSIK ] 143 Entertainment, the agency representing the girl group Maidin, announced on the 20th that it has entered into a strategic partnership with Japanese gaming and entertainment company SEGA and the esports digital platform GAKU. SEGA Sonic Racing Project (Photo: 143 Entertainment)MAIDIN SEGA Sonic Racing Project (Photo: 143 Entertainment)As part of this partnership, SEGA has confirmed that it will feature MAIDIN’s music in the “SEGA Sonic Racing” project, a racing game based on the “Sonic the Hedgehog” series. Previously, Sega announced the start of this collaboration by participating as an official partner at Maidin’s recent solo concert in Japan. The concert sold out all 6,000 seats, underscoring Maidin’s popularity in the region. 143 Entertainment explained, “We will continue to pursue diverse global collaborations that combine games, music, and digital content.” They added, “Gaku also plans to actively support Maidin’s future activities based on this close partnership.” In addition to Maidin, 143 Entertainment also represents the boy group iKON.
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