[Edaily Reporter Park Jung-Soo ] App monetization solutions provider NBT INC.(236810)is accelerating its global expansion after posting record quarterly revenue in its overseas business-to-business (B2B) segment in the second quarter of this year.
NBT INC. announced on the 25th that its overseas B2B revenue for the second quarter of 2026 reached 1.8 billion won, marking its highest quarterly performance to date. Cumulative overseas revenue for the first half of the year totaled 2.4 billion won, surpassing last year’s full-year overseas revenue of 2.2 billion won in just half a year. The share of overseas business in total revenue also expanded from 2.2% in the same period last year to 7.1%.
Profitability metrics have also improved. In the second quarter, the earnings per impression (eCPM) for the global Offer Wall segment rose 21% compared to the previous quarter. This increase is attributed to higher revenue generated from the same traffic, achieved by optimizing offer compositions and reward structures to match user characteristics in each country.
NBT INC. supplies its Offer Wall solutions to global K-content and metaverse platforms operating in the U.S., Indonesia, Thailand, Taiwan, and other regions. The company has expanded its overseas media footprint by extending the adoption of its app monetization solutions, focusing on platforms with a global user base.
By region, the United States accounts for the largest share of overseas revenue. Growth was also observed in newly entered markets. Second-quarter revenue in Canada increased more than fourfold compared to the previous quarter, and revenue in Thailand more than doubled. NBT INC.’s global offer wall service is currently available in a total of 10 countries.
The company is also continuing to pioneer new markets. NBT INC. is in discussions to partner with local media outlets in Japan and plans to launch its service there within the year. Given that Japan is a market with high demand for reward-based advertising and large average transaction sizes per user, the company plans to secure profitability from the outset by implementing offers and reward structures tailored to the characteristics of local users.
In the second half of the year, the company plans to continue expanding its overseas business by launching an ad exchange and securing new media partners.
An NBT INC. official stated, “While growth continues in key markets such as the U.S. and Indonesia, we are also seeing results in newly entered regions like Canada and Thailand,” adding, “We will expand partnerships with new markets and media outlets, including our entry into Japan within the year, and continue our global business growth through the launch of the ad exchange in the second half of the year.”