[Edaily Reporter SHIN MIN JOON ] INNOCEAN WORLDWIDE INC.(214320)is expanding its business footprint in the United States, the world’s largest advertising market. INNOCEAN WORLDWIDE INC. is rapidly enhancing its business competitiveness by successively securing new high-profile non-affiliated clients in the U.S. and by having its key subsidiaries clustered in the Los Angeles area to generate synergies.

INNOCEAN WORLDWIDE INC. announced on the 31st that it has recently secured a series of new clients, including Five Guys, a leading U.S. burger chain, and the California State Lottery.

First, INNOCEAN WORLDWIDE INC.’s U.S. media subsidiary, Canvas Worldwide (Canvas), was recently selected as Five Guys’ U.S. media agency of record (AOR). Five Guys is a global burger brand that originated in the U.S. in 1986 and currently operates approximately 1,500 locations across the country.

INNOCEAN WORLDWIDE INC. official explained, “Canvas will support the brand’s growth by overseeing Five Guys’ integrated media strategy, as well as media planning and buying, data analysis, and performance measurement,” adding, “During the selection process, Canvas received high marks for its extensive experience in the restaurant industry gained through its work with McDonald’s, its strategic approach, and its business-results-oriented media capabilities.”

Canvas was also selected as the media agency for the California Lottery, operated by the State of California. An INNOCEAN WORLDWIDE INC. spokesperson explained, “The selection was based on innovative thinking, outstanding creativity, and clear strategic leadership.”

Additionally, INNOCEAN WORLDWIDE INC.’s U.S. subsidiary (IUS) has secured the premium beauty tool brand “Tweezermann” as a new client and will provide Generative AI Engine Optimization (GEO) services.

Tweezermann is a beauty tool brand affiliated with the ZWILLING J.A. Henckels Group, a German premium kitchenware company well-known in Korea for its “Twin Knives.” Tweezermann holds strong market competitiveness in the U.S., particularly with its line of beauty tweezers. The brand has also secured high brand awareness among beauty influencers.

INNOCEAN WORLDWIDE INC.’s U.S. subsidiary recently announced that it is relocating its current headquarters in Huntington Beach, California, to a new creative campus in El Segundo, near Los Angeles International Airport. INNOCEAN WORLDWIDE INC.’s U.S. subsidiary stated that this decision was made to establish a more expansive collaborative environment and to support future growth.

Based at the new headquarters, the U.S. subsidiary plans to further strengthen organic collaboration across various areas of expertise, including creative, strategy, media, data, and AI and technology. Previously, Canvas—which maintains headquarters in both New York and Los Angeles—completed the relocation of its Los Angeles office from Playa Vista to El Segundo last July.

With D&G—which already has its headquarters in El Segundo—joining them, all three of INNOCEAN WORLDWIDE INC.’s core U.S. business pillars are now concentrated in one location, raising expectations for significant synergy. El Segundo is home to a variety of information technology (IT) and ad-tech companies.

Unlike the traditional software-focused Silicon Beach, this area is emerging as a hub for robotics, physical AI, and deep tech startups by combining existing defense and aerospace infrastructure. It appears that Innocean plans to target a second U.S. market through strategic investments in this region.

Jeon Il-soo, Executive Vice President and Head of Global Business and Americas at INNOCEAN WORLDWIDE INC., stated “The recent string of new non-affiliated clients indicates that INNOCEAN WORLDWIDE INC.’s long-standing creative and media strengths in the U.S. market, combined with new marketing capabilities such as AI and data, are being recognized by the local market,” he said. “Going forward, we will strengthen the competitiveness of our existing core businesses while actively seeking out new service areas and clients across various industries to expand our foundation for sustainable growth in the U.S. market.”