[Edaily Reporter Lee So-Hyun ] PlayD Co., Ltd., a digital marketing company under the SOOP(067160) group, has embarked on a company-wide business transformation by implementing 42 Agent AI tools and business automation tools. The goal is to create an environment that reduces repetitive and manual tasks, allowing employees to focus on high-value-added work such as strategy development and analysis.

PlayD Co., Ltd. announced on the 2nd that it operated the “Second AI Task Force (TF)” for approximately six months, from February to August, and developed a total of 42 AI agents and workflow automation tools.

This second phase of the AI TF focused on going beyond simply utilizing AI to improving actual business processes in the field using AI. AI partners from each organization directly identified inefficiencies in their workflows and addressed them by implementing AI agents or automating business processes.

To this end, PlayD Co., Ltd. provided hands-on training and AI tools, shared use cases and results across departments, and promoted the company-wide adoption of best practices.

A prime example is the “Agent AI Keyword Insight Solution,” developed in-house by an account executive (AE). This solution is an agent that automates a series of tasks, ranging from data collection and analysis to strategy development and ad copy creation.

Previously, these tasks took each person about 1 to 2 days to complete, but by using the agent, analysis results can be generated in about 20 minutes simply by entering a single seed keyword. PlayD Co., Ltd. also achieved success in securing a global beauty advertiser by applying the insights and strategies derived from this agent to actual client proposals.

In addition, team members independently developed and applied agents to their respective work areas, including an agent for the automatic collection and analysis of competitor ads, an agent for automating the repetitive production of promotional shots, and an Agent AI for ad review.

PlayD Co., Ltd. launched its AI Task Force in July of last year. During the first phase, the team identified and shared AI use cases across different departments, laying the groundwork for company-wide adoption. In the second phase this year, they expanded these efforts to improve actual business processes and generate tangible business results.

PlayD Co., Ltd. plans to continue driving AI-based work innovation by sharing and expanding AI agents and automation use cases proven effective in the field across organizational units. The company aims to go beyond a company-led AI strategy by strengthening employee-centered, voluntary AI competency development and leveraging this as a competitive advantage in attracting new clients.

Ahn Da-hee, a leader at PlayD Co., Ltd. serving as head of the AI Task Force, stated, “The greatest significance of this task force is that employees directly identified areas for improvement in their work, implemented these through AI agents and automation, and applied them to actual operations.” She added, “We will continue to disseminate outstanding AI agents and use cases company-wide to boost work productivity and expand AI-based work innovation so that employees can focus on high-value-added tasks.”