[Edaily Reporter Kim Hyung-il ] NeedsTech, a subsidiary of Shaperon Inc.(378800), announced on the 2nd that it has established a Singapore subsidiary and is moving to expand its overseas distribution network. The company’s strategy is to expand its business footprint—starting with Hong Kong and moving on to the U.S., Taiwan, and Singapore—to cultivate its overseas operations as a new growth engine.

With the establishment of this overseas subsidiary, NeedsTech plans to expand the product planning, distribution, and influencer marketing capabilities it has accumulated in the domestic market to overseas markets, led by its home healthcare brand “Hugrap” and skincare brand “Vude.”

The Hong Kong subsidiary, established in the first half of this year, recorded cumulative sales of over 1 billion won in just about three months. Building on these initial successes in the Hong Kong market, NezTech plans to expand its business footprint to the U.S., Taiwan, and Singapore, and implement distribution and marketing strategies tailored to each country’s market.

The company is also accelerating its efforts to expand overseas sales. NezTech plans to cultivate its overseas business as a new core growth engine, targeting overseas sales of over 5 billion won in the second half of this year and over 10 billion won annually next year.

NeedsTech’s overseas business expansion is also expected to impact Shaperon Inc.’s consolidated financial results. NeedsTech became a subsidiary of Shaperon Inc. last July, and its financial results are reflected in Shaperon Inc.’s consolidated financial statements. Shaperon Inc. plans to leverage NeedsTech’s stable revenue base to diversify its business portfolio and enhance its financial stability.

In overseas markets, the company will focus on acquiring initial customers through a direct-to-consumer (D2C) model utilizing local subsidiaries and its own online store. NezTech plans to establish direct contact with local customers through online business-to-consumer (B2C) marketing and subsequently expand its sales network to offline channels, such as major local brand stores.

Shaperon Inc. and NezTech are also pursuing the integration of biotechnology and the consumer goods business. The vision is to combine Shaperon Inc.’s R&D capabilities in anti-inflammatory and anti-aging treatments with NezTech’s expertise in product planning, distribution, and marketing to develop and commercially launch bio-beauty products globally. Through the acquisition of NezTech, Shaperon Inc. is expanding its beauty and healthcare business alongside its existing new drug R&D operations.

A NizTech official stated, “The key is to develop our overseas subsidiaries not merely as sales outlets, but as forward bases for directly pioneering local markets,” adding, “Based on our successful experience in Hong Kong, we will refine our distribution channels and marketing strategies for each country to lay the groundwork for growth as a global brand.”