[Edaily Reporter JAEMIN SONG ] SamsungElectronics will showcase its “AI Living” experience—which connects TVs, home appliances, and mobile devices to support everything from leisure and household chores to health management—at “IFA 2026,” Europe’s largest home appliance trade show.

SamsungElectronics announced that it will operate an exhibition booth under the theme “Your AI Daily Companion” from the 2nd to the 6th at the “Humboldt Carre” convention center in central Berlin, Germany.

This exhibition goes a step beyond the conventional “AI home,” which focuses on connecting devices and remote control, and instead focuses on demonstrating how artificial intelligence (AI) assists with all aspects of daily life tailored to users’ lifestyles and needs. The exhibition hall is organized into three zones: △ Entertainment Companion, △ Home Companion, and △ Care Companion.

The entertainment zone showcases next-generation TV technology and AI-based content services. The flagship product, “Micro RGB,” utilizes microscopic red, green, and blue (RGB) light-emitting diodes (LEDs) to render colors and contrast with exquisite precision. The “Vision AI Companion,” featured in the 2026 TV lineup, uses interactive AI to provide users with personalized content and relevant information while they watch.

The company is also showcasing “Samsung TV Plus,” an ad-supported free streaming service with over 100 million monthly active users. In the gaming category, Samsung is unveiling the “Odyssey G7,” the world’s first 42-inch curved OLED monitor, and the 27-inch “Odyssey G6,” which supports an ultra-high refresh rate of 1,100 Hz.

In the Home Companion zone, the company is highlighting high-efficiency, space-saving home appliances designed for the European market. The “Bespoke AI Family Hub” refrigerator uses a camera to recognize ingredients and suggest recipes, and users can check and control the power consumption of home appliances in real time via the front touchscreen.

The company is also unveiling an “integrated induction cooktop with built-in hood” that automatically extracts odors and smoke generated during cooking. Since there is no need to install a separate hood, kitchen spaces can be designed to be spacious and open.

The built-in dishwasher reduces energy consumption by 20% compared to Class A, Europe’s highest energy efficiency standard. It also features an “AI Custom Wash” function that detects the level of soiling on dishes to adjust water and power usage.

The “Bespoke AI Washing Machine” utilizes a high-efficiency inverter motor and load balance control technology to reduce energy consumption by 70% compared to the European energy efficiency Class A standard. The company is also exhibiting the “Space Max” washing machine, which increases internal capacity to up to 13 kg while maintaining the same external dimensions.

The Care Companion area will feature the “Galaxy S26 FE,” set to launch on the 4th, along with the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Watch Ultra 2, and Galaxy Watch 9.

The Galaxy S26 FE supports the latest user interface, “One UI 9,” the personalized editing feature “My Fan Cam,” and “Super Steady,” which corrects for horizontal tilt and camera shake in videos. When unfolded, the Galaxy Z Fold8 Ultra is 4.1 mm thick and weighs 215 g, while the Galaxy Z Fold8 is designed to weigh 201 g—the lightest in the history of the Fold series.

SamsungElectronics is also operating the “Samsung Creator Hub” at the “IFA Palé” in Messe Berlin, where the main IFA event is taking place, to showcase content creation experiences integrated with Samsung’s AI devices and services.

Benjamin Brown, Chief Marketing Officer (CMO) of SamsungElectronics Europe, said, “AI must provide meaningful benefits that people can directly see and feel in their daily lives,” adding, “We will showcase examples of how AI is applied in a practical and accessible way across entertainment, mobile, and the connected home ecosystem.”