[Edaily Reporter Yun Junghoon ]LG Uplus(032640)officially launched Apple’s new form factor, the “iPhone Duo,” on the 23rd and began full-scale activation for customers who pre-ordered the device. Sales to the general public also began today at the U+ Official Online Store and offline stores nationwide.

“7 out of 10 Choose White”… Clear Preference for High Storage Capacity

According to LG Uplus’s analysis of pre-order data from the official U+ online store, “Star White” accounted for 69.4% of all pre-orders, demonstrating overwhelming preference. “Night Sky” followed with 30.6%.

By storage capacity, the 256GB model was the most popular choice at 51.8%. This was followed by △512GB (40.7%) △1TB (6.3%) △2TB (1.2%). Notably, models with 512GB or more accounted for 48.2% of all pre-orders, while premium models with 1TB or more accounted for 7.5%, clearly demonstrating strong demand for high-capacity storage.

To mark the official launch, LG Uplus is introducing differentiated benefits designed to encourage device upgrades and integration with the Apple ecosystem.

First, the company is operating “Reward Pass,” a trade-in program tailored to the device’s usage period and replacement cycle. The “70% Reward Pass (18,000 won per month)” offers a refund of up to 70% of the original retail price in points when customers return their device and upgrade to a new iPhone starting from the sixth month after activation. The points earned can be used to pay off phone installments or cover monthly service bills.

The company has also introduced the “50% Reward Pass (5,000 won per month),” which offers up to 50% in rewards after 24 months of service. Until November 30, customers who activate an iPhone Duo via number porting and enroll in the Reward Pass will receive a full waiver of the monthly fee for the 24-month Reward Pass plan.

Discounts for bundling with Apple devices have also been enhanced. Customers who sign up for the “Apple Device Plus Plan 105” or higher can receive a full discount on the 24-month installment payments for the “AirPods 5 Wireless Charging Model.” Depending on the plan and device selected, discount benefits are also available for products such as the AirPods Pro 3, Apple Watch SE 3, and AirPods Max 2.

Demos

at 18 Stores in Gangnam and Hongdae… Online “Nugget” Plan Discounts Also Available

The company is also significantly expanding offline touchpoints where customers can experience the new form factors firsthand. Demonstration devices will be available at 18 stores in major commercial districts such as Gangnam and Hongdae, and the U+ Lounge on the B1 level of the multi-cultural space “The Gap Between the Ordinary and the Extraordinary” will host hands-on programs where visitors can use the iPhone Duo to trace artwork or engage in creative activities.

Applications for a monthly discount on a second DEVICE for customers on the online-exclusive “Nugget” rate plans (Nugget 49, 59, 65, 69) will be accepted until January 15, 2027. Nugget 69 subscribers can receive a discount of up to 33,000 won when combining the monthly fees for two tablets or smart devices, while other Nugget plans offer discounts ranging from 11,000 to 22,000 won.

An LG Uplus spokesperson said, “As initial demand for the iPhone Duo is high, we are making every effort to secure additional inventory to ensure a smooth supply of devices to our customers.”